Flat Agers

Stat: Gen Z crave phone breaks more than Boomers

News

Stat: Gen Z crave phone breaks more than Boomers

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to take a break from their devices than Ba...

Iphone : Iphones : IPhone App

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.

Society : Media & Entertainment : Youth

Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.

Youth : Media & Entertainment : Society

The Market: Flat Age Women Market

News

The Market: Flat Age Women Market

A closer look at the women applying the activist mindset acquired during their youth to a mass media that has long ignored their 50-plus age group.

Flat Agers : Baby Boomers : Activists

Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.

Workplace : Culture : Finance

The beauty of age

News

The beauty of age

Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.

Renaissance : Magazine : The Flat Age Society

Big Ideas

Latino boom

US – A Nielsen report reveals the growing influence of Latino Baby Boomers in mainstream culture.

Flat Agers : Hispanic : Baby Boomers

New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Generation travel

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.

Generations : Consumer Behaviour : Travel Spending

Ethnographic vanity room

News

Ethnographic vanity room

As part of this year’s Beauty Forum, The Future Laboratory has developed a new way of experiencing consumer insights.

Ethnographic Vanity Room : Beauty Futures Forum : The Future Laboratory

Bank of grandparents

Big Ideas

Bank of grandparents

UK – Half of all pensioners are financially supporting their family, according to an HSBC report.

Flat Agers : Finance : HSBC

Stockholm Furniture Fair and Design Week 2015

Design Directions

Stockholm Furniture Fair and Design Week 2015

This year at Stockholm Furniture Fair and Design Week functionality was combined with experimentation. A series of design directions emerged that c...

Furniture : Lighting : Scandinavian Design

Independent thinking: Designing beautiful objects for the visually impaired

News

Independent thinking: Designing beautiful objects for the visually impaired

London – At The Flat Age Network Evening on 4 December, LS:N Global senior journalist Rowland Manthorpe spoke to Simon Kinneir, research associate ...

The Future Laboratory : LS:N Global : Simon Kinneir

Age-old question: Network Evening ponders The Flat Age Society

News

Age-old question: Network Evening ponders The Flat Age Society

London – LS:N Global members gathered at The Future Laboratory HQ on 4 December to find out why age really is just a number.

Boomers : The Flat Age Society : Flat Agers

Smartphone users aged over 55 rarely download apps

Big Ideas

Smartphone users aged over 55 rarely download apps

Baby Boomers are adopting smartphones at a rapid rate, but leaving apps behind.

Smartphones : Apps : Flat Agers

Mum knows best: Jaeger celebrates mothers and daughters

News

Mum knows best: Jaeger celebrates mothers and daughters

London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autu...

Jaeger : The Athena Woman : Flat Agers

New beauty website targets Flat Agers

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.

Jane Cunningham : Flat Age Beauty : Flat Agers

A cut above: Modular kitchen for Flat-Agers

News

A cut above: Modular kitchen for Flat-Agers

Berlin – Industrial designer Dirk Biotto has created a modular kitchen with flexible components to make home cooking easier for disabled ...

Flat Agers : Flat Age Design : Berlin

Linda Rodin: Ageless authenticity

Viewpoints

Linda Rodin: Ageless authenticity

The 65-year-old model and skincare entrepreneur on the secret of Flat Age beauty.

Flat Agers : Boomer Beauty : The Athena Woman

Looking forward: CEW examines the future of beauty

News

Looking forward: CEW examines the future of beauty

New York – Cosmetic Executive Women, the non-profit-making beauty professionals organisation, has hosted its first Future Focus summit in New York,...

CEW : Flat Agers : New York

India Knight writes new book on beauty and age

Big Ideas

India Knight writes new book on beauty and age

UK – British journalist India Knight is releasing a new book in the autumn. Entitled In Your Prime: How to Age Disgracefully, her non-fiction book ...

Flat Agers : Ageing : Beauty

The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

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