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Global – Renaissance is a new print magazine that uses contemporary language to appeal to an older female demographic.
Created as an editorial platform for the over-45s, Renaissance counters the stigma that is often associated with ageing. The triannual lifestyle magazine, which only features models over 40, endorses a more inclusive and realistic attitude to fashion.
The fashion editorials combine high-end and high street brands curated to celebrate timeless style and reflect an eclectic demographic with high spending power. Features explore a variety of lifestyle topics, from issues about the body to relationships, work and travel.
‘We fear the future, we hide the years and we fight our wrinkles,’ says Mikella Lowe, editor and creative director of Renaissance. ‘I wanted a platform to show that this time in life – our mid-life – holds opportunities for growth, discovery and the freedom to live life the way we choose.’
As age becomes less about a number and more a state of mind, brands such as Renaissance are endorsing a more inclusive approach to fashion that celebrates beauty in all of its life phases. For more, see our macrotrend The Flat Age Society.