What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Dove #mybeautymysay campaign, UK
Dove #mybeautymysay campaign, UK
Dove #mybeautymysay campaign, UK
Dove #mybeautymysay campaign, UK
A bad sport
UK – Dove has launched a platform that enables people to respond to sexist comments about female athletes.
- Visitors to the campaign website can ‘let the media know that when they only see an athlete’s looks, they don’t see her at all’
- It highlights examples of sexist comments made by major media outlets
According to the website, the public has been exposed to 99.1m media comments about female athletes that focus on their looks over their achievements.
The campaign, which is accompanied by the hashtag #mybeautymysay, highlights examples that, when read in this new context, are exposed for their offensive character, such as ‘pint-size athlete reaches new height’ from The New York Times, ‘whatever they’re paying her is probably worth it, she looked stunning in the all-white outfit’ from the Montreal Gazette, ‘her ass is… quality’ from TMZ, and ‘leggy and photogenic’ from MadeMan.com.
The website enables viewers to feedback to the publications with the line: ‘The media judges every aspect of a female athlete’s appearance. Let them know that’s not okay.’
The Big Picture
Dove’s push against misogyny in the media chimes with our Backland Brands macrotrend, which examines how companies are challenging expectations and please-all policies. This latest piece of Brandstanding presents a new direction for the brand, away from its Real Beauty campaign, which is increasingly perceived as stale and inauthentic.
Most Recent
1
Next-generation Watch Market:
An industry long steeped in traditional values, the luxury watch sector is...
2
Data-driven Escapes:
Designing expertly tailored experiences for travellers, media and technology...
3
How to optimise skin longevity at a molecular level:
Carolina Reis Oliveira, co-founder of One Skin, on why we should be...
4
Sideline Studios:
With the Creator Economy booming, broadcast studios are becoming an...
5
Material innovation will build resilient cities:
These five projects from London Design Festival 2021 show how designers can...
6
How reverse engineering can future-proof our food:
Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can...
7
What’s next for the entre-celebrity?:
From deep diversity training to TikTok-famous consultants, the C-suite...
8
Flower Therapy:
With consumers turning to the natural world as a wellbeing resource, brands...
9
Five ways sports fandom is going virtual:
As sports events are revived, brands are bouncing back with immersive...
10
Travel in 2030: Slow Honeymoons:
In this fictional future scenario, we meet Ming and Hui, a Generation Z...
11
Can hotels become the towns of the future?:
By providing a blueprint for future living, Tara Medina and Andrés...
12
It’s time to wake up to the metaverse mall:
With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have...
13
Natural foundations at Milan Design Week 2021:
Carlo Ratti, Note Design Studio and Vestre harness the power of design and...
14
Designing for the future’s Equilibrium Cities:
The Future Laboratory and creative network Dutch Invertuals are exploring...
15