News 27.01.2022

Need to Know

Calm’s short-form video series synchronises wellbeing, StockX embraces digital ownership with NFT trading and luxurians are driving metaverse retail.

Calm broadcasts the power of micro-movements

Daily Move by Calm

US – Recognising the importance of even the smallest acts of physical activity to bolster wellbeing, the meditation app is introducing a short-form daily video movement series. The videos, which are about five minutes long, focus on connecting the mind and body through slow movements rather than intense bursts of exercise. The activities feature elements from yoga, tai chi, pilates, stretching, dance and walking.

The series, entitled Daily Move, intentionally avoids hard-hitting fitness stereotypes, making sure the movements can be done in a short time and without specific goals in a decelerated approach to mental and physical wellness. ‘Our hope with Daily Move is to give members a way to build accessible, daily habits around movement that can be done in a few minutes, at any point in your day – while you’re brewing morning coffee or winding down after work,’ reads a statement by Calm.

In this way, Calm is tuning into the shift towards Emotional Fitness – a trend we explore in Synchronised Care. As consumers continue to better align their wellbeing needs, services such as Daily Move will become integrated into our routines.

Strategic opportunituy

Both media and wellness brands alike are equipped to create accessible, short-form content that positions micro-acts of fitness as part of people’s daily routines

Sourcewhere sources rare fashion with a personal touch

Sourcewhere Sourcewhere
Sourcewhere Sourcewhere

London – Catering for time-pressed fashion consumers, Sourcewhere is a resale app that connects customers searching for rare archival items with verified sellers who can source what they’re looking for.

As the resale market continues to flourish, sourcing archival pieces from past collections is becoming a more common pursuit among discerning fashion consumers. But finding specific items can be labour-intensive and time-consuming. Sparing consumers from trawling through resale sites, Sourcewhere connects shoppers with a range of approved sellers who can procure the desired items.

To use the platform, shoppers request what they are looking for, and they then receive a ‘match’ notification when they are paired with a seller. The network features stylists, personal shoppers and private collectors that have been approved by the Sourcewhere team, ensuring item authenticity.

As flaunting hard-to-find treasures becomes the ultimate flex among luxury shoppers, Sourcewhere is promising to simplify the often arduous process of finding desirable pieces online. Embracing the resale as service model, the app optimises the customer experience of the contemporary luxurian, aligning itself with the principles of Feedback Frontiers.

Strategic opportunity

As the resale market continues to grow, fashion companies have a chance to experiment with blockchain technologies to create proprietary resale networks that permit them to profit from the secondary market

StockX welcomes NFT trading to its marketplace

UK – Aligning with growing demands for virtual assets, the streetwear marketplace is introducing non-fungible tokens (NFTs) to its offering. Through its existing platform, users can buy and sell NFTs in the same way they would with physical items.

When customers buy StockX’s Vault NFTs that correspond to physical sneakers, for example, instead of receiving the actual items, buyers get an NFT to certify their ownership.

These NFTs can then be transferred directly between users, meaning there are no shipping or delay costs. StockX also offers owners the option to exchange their NFT for the physical sneaker that it’s tied to. Through this development, the marketplace recognises the shift towards digital ownership over physical collections.

While we’ve been tracking the evolution of online sneaker hubs, StockX shows how industries centred around hype have an opportunity to delve into the world of NFT trading as an alternative form of ownership.

StockX Vault NFTs, Global StockX Vault NFTs, Global

Strategic opportunity

Introducing digital ownership can allow brands to offer more a sustainable alternative to relying on physical products – and logistical costs

Stat: Luxury consumers want to shop in the metaverse

Gucci and Farfertch, Global Gucci and Farfertch, Global

As the metaverse continues to dominate headlines, a small study by Klarna shows that luxurians are receptive to shopping in virtual worlds. Among consumers who have heard of the metaverse, 70% express interest in shopping for luxury products there.

Perhaps unsurprisingly, younger generations are the most receptive to the experience, with 76% of Millennials and 69% of Generation Z expressing interest in shopping for products in these realms. ‘A new generation of younger, digitally savvy luxury shoppers are emerging, with new preferences about how they shop and pay,’ explains David Sykes, head of North America at Klarna.

While we've already started to see luxury brands enter this space, retailers will need to find creative ways to showcase the quality of their products in virtual worlds.

Strategic opportunity

Shopping experiences that merge the physical and the digital are a good way to introduce the concept of the metaverse to customers. Consider incorporating digital assets in physical retail destinations

Previous News Articles
This satirical Game of the Goose is not designed for family fun

News

This satirical Game of the Goose is not designed for family fun

The traditional Game of the Goose has been given a macabre makeover, denouncing cruelty involved in the production of fatty duck liver pâté, aka fo...
Advertising : Food & Drink : Society
Haeckels campaign champions eco-friendly festivities

News

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...
Sustainability : Design : Beauty
Hinge launches One More Hour to warn of Gen Z loneliness

News

Hinge launches One More Hour to warn of Gen Z loneliness

Dating app Hinge is taking a bold step with its new social impact initiative One More Hour, aimed at combatting the growing issue of loneliness amo...
Society : Youth : Technology
Stat: Alcohol industry’s health claims targeted at younger Australians

News

Stat: Alcohol industry’s health claims targeted at younger Australians

A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...
Food & Drink : RTD : Nutrition
Natural Material Studio crafts decorative wall panels from brewery waste

News

Natural Material Studio crafts decorative wall panels from brewery waste

At Copenhagen Airport, a unique design element stands out in the Åben brewery restaurant: swirly panels crafted from spent grain, a by-product of b...
Food & Drink : Sustainability : Design
Stella McCartney and Veuve Clicquot create leather from grape waste

News

Stella McCartney and Veuve Clicquot create leather from grape waste

Stella McCartney and Veuve Clicquot have introduced a limited-edition collection of bags and bottle accessories made from a grape-based alternative...
Sustainability : Fashion : Luxury
Foresight Friday: Gabriela Białkowska, creative foresight analyst

News

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Foresight : Gaming : Technology
Stat: AI is high on fashion executives’ agenda for 2024

News

Stat: AI is high on fashion executives’ agenda for 2024

In the aftermath of generative AI’s explosive growth, the fashion industry is set for a transformative 2024 as executives look to harness the poten...
AI : Fashion : Technology
Flexibility defines Today Design’s Melbourne office

News

Flexibility defines Today Design’s Melbourne office

In the heart of Collingwood, Melbourne, digital agency Today Design has transformed a 900-square-metre area within a 12-storey block into a hub of ...
Design : Sustainability : Workplace
Youth movement Flor champions nature and biodiversity

News

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...
Youth : Design : Society
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more