Virtual pop-up

31 : 03 : 2015 Digital : Virtual : Gamification

Sweden – Outdoor brand Peak Performance is challenging customers to go outdoors and hunt down deals in a virtual pop-up experience.

  • Online pop-up store is activated once a customer reaches a pre-determined location 
  • ‘Virtual pop-ups bridge the physical digital divide’ – Robin Salazar, online marketing and e-commerce manager, Peak Performance
Magic Hour by Peak Performance, Sweden Magic Hour by Peak Performance, Sweden
Magic Hour by Peak Performance, Sweden Magic Hour by Peak Performance, Sweden
Magic Hour by Peak Performance, Sweden Magic Hour by Peak Performance, Sweden
Magic Hour by Peak Performance, Sweden Magic Hour by Peak Performance, Sweden

Customers can access The Magic Hour online pop-up only once they have reached a pre-determined location activated by their mobile’s GPS. The stores are open for one hour twice a day during the magic hours just before dawn and dusk, which Peak Performance considers ‘the perfect time for outdoor activities’. Once in the correct location, the virtual store is activated via a mobile device and customers can access free products from the brand as a reward for their endeavours.

The Big Picture: Brands are creating Phygital experiences that challenge people to be active participants in the brand as opposed to passive consumers. 

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