Creative Phygital

09 : 06 : 2014 Phy-gital : Technology : Ars Electronica Solutions

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designers are introducing Creative Phygital, a playful synergy of physical and digital systems which aims to inspire, intrigue and entertain consumers as they shop.

Creative Phygital

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