Programmable Realities

Alter Ego is a talent show for avatars

News

Alter Ego is a talent show for avatars

Hinting at a phygital future for reality tv, Alter Ego is a talent show that allows contestants to perform as avatars.
Media And Entertainment : Technology : 3-D Avatar
PepsiCo turns to Minecraft for employee training

News

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...
Technology : Workplace : Minecraft
Phygital Lego bricks for Gen Alpha musicians

News

Phygital Lego bricks for Gen Alpha musicians

The Lego Group and Universal Music Group are joining forces to launch Vidiyo, a phygital music video maker geared towards children aged 7–10.
Music : Technology : Youth
The Factory is a new phygital venue in Fortnite

News

The Factory is a new phygital venue in Fortnite

Creative venue The Factory is opening a digital version in Fortnite, allowing players to tour the building virtually before its physical opening.
Architecture : Media : Gaming
This app enables copy and paste from IRL to digital

News

This app enables copy and paste from IRL to digital

AR Copy Paste lets users capture elements from their physical space and transfer them into their computer in a few seconds.
Technology : Augmented Reality : Machine Learning
The Morphing Table plays with the future of dining

News

The Morphing Table plays with the future of dining

Creative Chef Studio and Designfabrik BASF are challenging the traditional dining table with an experimental, animated concept.
Technology : Food And Drink : Dining Tables
Enlightened States

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...
Experience : Wellness : Leisure
A vehicle to counter the Uber Pool problem

News

A vehicle to counter the Uber Pool problem

Seymourpowell has unveiled the Quarter Car in a nod to the future of ride-sharing in urban environments.
Mobility : Autonomous Vehicles : Technology
Three imagines a vibrant future powered by 5G

News

Three imagines a vibrant future powered by 5G

UK phone network Three is envisaging a vibrant, multi-layered future of living in the UK – all thanks to the power of 5G.
Technology : Media : 5G
Sketch turns dining into an AR experience

News

Sketch turns dining into an AR experience

Sketch has launched an AR app to further immerse customers in its gallery-like restaurant.
Food : Technology : Design
Panera’s AR tool lets customers play with their food

News

Panera’s AR tool lets customers play with their food

The popular bakery-cafe has unveiled an augmented reality (AR) campaign that lets customers interact with its menu.
Food : Technology : Entertainment
Dutch Design Week 2019: Shape-shifting materials

News

Dutch Design Week 2019: Shape-shifting materials

New materials offer a glimpse of a transformative future.
Design : Material : Technology
This AR app shapes your sonic surrounds

News

This AR app shapes your sonic surrounds

Using spatial audio, app users are able to immerse themselves in a personalised digital soundscape.
Media : Technology : Entertainment
Tilt Five melds digital and tabletop gaming

News

Tilt Five melds digital and tabletop gaming

Tilt Five looks to bring augmented reality to board games with holographic lenses.
Media : Entertainment : Technology
Chameleonic clothing that responds to its environment

News

Chameleonic clothing that responds to its environment

Designer Ying Gao has created a robotic fabric that can recognise and respond to its surroundings.
Fashion : Technology : Material
Jewellery that uses sunlight to reflect emotions

News

Jewellery that uses sunlight to reflect emotions

This collection of rings uses a combination of science and sunlight to share personal messages between wearers.
Luxury : Design : Emotionship Marketing
Future objects could be designed by brainwaves

News

Future objects could be designed by brainwaves

Studio José de la O is experimenting with ways that brainwaves could be used to design objects.
Design : Technology : Creativity
Apple brings AR art tours to global cities

News

Apple brings AR art tours to global cities

Apple has collaborated with the New Museum to launch a series of augmented reality experiences created by leading contemporary artists.
Technology : Leisure : Entertainment
e-tourism

Micro Trends

e-tourism

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.
Travel : Hospitality : Tourism
Thought-starter: Could physical objects enhance digital spaces?

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...
Digital : Technology : Virtual Reality
Mirrored Realms

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities : Immaterial Fashion : Virtual
Minecraft launches an AR game to merge realities

News

Minecraft launches an AR game to merge realities

Minecraft Earth allows players to build creations in their physical environment.
Entertainment : Media : Technology
The New York Times introduces journalism to local spaces

News

The New York Times introduces journalism to local spaces

The Truth is Local brings to life six stories that had a major impact on each of the city’s boroughs.
Media : Fake News : Society
A kinetic identity for The Tide takes on different shapes

News

A kinetic identity for The Tide takes on different shapes

The brand identity and launch campaign for London’s first linear park, The Tide, is built around a kinetic logomark.
Branding : Design : Wellness
This AR app helps festival-goers find their friends

News

This AR app helps festival-goers find their friends

SEAT’s Lost&Sound app enables people to locate their friends at music festivals using augmented reality.
Leisure : Technology : Festival
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