Minecraft

Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Walmart unveils 3D e-commerce platform for Gen Z shoppers

News

Walmart unveils 3D e-commerce platform for Gen Z shoppers

Walmart has launched a new e-commerce platform, Walmart Realm, featuring digital doubles of selected products available in real-life stores.
Retail : Technology : Gaming
Digital African fashion is coming to The Witcher and Minecraft

News

Digital African fashion is coming to The Witcher and Minecraft

A new campaign by Orange spotlights the lack of cultural representation in gaming and introduces a new variety of avatar skins honouring under-repr...
Technology : Media & Entertainment : Fashion
Minecraft bans NFTs citing inclusivity concerns

News

Minecraft bans NFTs citing inclusivity concerns

Massive multiplayer online game Minecraft has banned the sale of NFTs out of concerns that they might foster a culture of ‘haves and have-nots’.
Media And Entertainment : Technology : Gaming
PepsiCo turns to Minecraft for employee training

News

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...
Technology : Workplace : Minecraft
 Minecraft becomes a safe space for censored journalists

News

Minecraft becomes a safe space for censored journalists

Reporters Without Borders is turning to gaming to give a voice to censored writers from countries such as Egypt, Russia and Saudi Arabia.
Technology : Minecraft : Digital
Minecraft holds a digital music festival

News

Minecraft holds a digital music festival

Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.
Gaming : Entertainment : Digital
Minecraft crowdsourced coral-saving sculpture designs

News

Minecraft crowdsourced coral-saving sculpture designs

Creators on Minecraft were challenged to design a series of sculptures that could help regrow coral on the coast of Mexico.
Gaming : Education : Sustainability
Learning by breaking

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
Block communications

News

Block communications

Global – Verizon has created a mobile phone network and smartphone for video game Minecraft.
Verizon : Minecraft : Virtual Browsing
Game on

Big Ideas

Game on

San Bruno, California – YouTube has launched YouTube Gaming, a new video games platform, in a bid to compete with Amazon-owned Twitch.
YouTube Gaming : Twitch : Transmedia Futures
Reaching for the stars: Gamers await infinite possibilities of No Man’s Sky

News

Reaching for the stars: Gamers await infinite possibilities of No Man’s Sky

UK – An open-world science-fiction game, No Man’s Sky, is the talk of gamers everywhere.
Hello Games : Procedural Gaming : Generation I
UN gamifies development with Minecraft

Big Ideas

UN gamifies development with Minecraft

The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.
Minecraft : Ubiquitous Gaming Culture : United Nations
Generation I

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...
Gen I : Kids : Digital Natives
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