Poly-reality

Zalando’s website becomes a virtual world for sneakers

News

Zalando’s website becomes a virtual world for sneakers

The fashion e-commerce site is focusing on the sneaker market with a campaign that celebrates the online network for sneaker fans
Youth : Fashion : Digital
Future Noir

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing : Netstalgia : Novembre
Dutch Design Week 2016 Preview: Energy Overload

News

Dutch Design Week 2016 Preview: Energy Overload

Eindhoven – Design collective Dutch Invertuals continues to examine future ways of living with new exhibition Power Play.
Dutch Design Week 2016 : Poly-reality : Design Fiction
Mystic materials

News

Mystic materials

Denmark – Ikea’s latest advert features abstract digital animations as a teaser for its forthcoming collaboration with design studio Hay.
Ikea : Hay : Poly-reality
Thomas Traum: Digital Image-Making

Design Directions

Thomas Traum: Digital Image-Making

Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...
Poly-reality : Digital : Thomas Eberwein
Milan Salone 2016: Phygital sampling

News

Milan Salone 2016: Phygital sampling

Milan – Designer Bastiaan de Nennie presented a physical iteration of his Digital Virtuosity project at Frame magazine’s What’s the Matter exhibition.
Milan Salone 2016 : Bastiaan De Nennie : Poly-reality
Cross-reality casting

News

Cross-reality casting

Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.
Louis Vuitton SS16 : Poly-reality : Final Fantasy
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