Social media

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Gen Z in Australia

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Cracking the Algorithm Code

Viewpoints

Cracking the Algorithm Code

As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is underway.  

Algorithms : Big Data : Technology

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Introducing Butterflies, an app for AI and humans to socialise

News

Introducing Butterflies, an app for AI and humans to socialise

Would you interact with a friendly bot online? Newly launched platform Butterflies is betting that most people would happily entertain conversation...

AI : Technology : Society

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...

Fashion : Media : Luxury

SXSW 2024: Designing Superbrands

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...

Design : Brand Strategy : SXSW

Instagram's new tools combat sextortion threat

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.

Technology : Social Media : Safety

The Power of Precision Micro-Influencing

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...

Media : Society : Election

Sophia Smith Galer unveils AI-powered TikTok script tool

News

Sophia Smith Galer unveils AI-powered TikTok script tool

Award-winning journalist, author and Futures 100 Innovators nominee Sophia Smith Galer introduced her own AI-powered video script assistant in Marc...

Technology : Pop-culture & Media : TikTok

Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

Luxury : Technology : Events

Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.

Fashion : Pop Culture : Marketing

SXSW 2024 Debrief: A Transformative Era

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Gen Z Now and Next: From Vision to Contradiction

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Stat: Gen Z men in the UK are more conservative on feminism than Boomers

News

Stat: Gen Z men in the UK are more conservative on feminism than Boomers

A new Ipsos poll unveiled in February 2024 shows a notable generational schism among UK males aged 16–29.

Society : Pop-culture & Media : Youth

Stat: Gen Z news consumption is mostly through social media video

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...

Youth : Education : Content

Stat: Social media apps are targeting minors and making billions

News

Stat: Social media apps are targeting minors and making billions

A December 2023 study in the US from the Harvard TH Chan School of Public Health has found that social media platforms generated almost £8.6bn ($11...

Youth : Pop-culture & Media : Retail

The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Pop Culture : Media : Gen Zalpha

Stat: TikTok ads have a positive impact on consumer trust

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...

Social Media : Pop Culture : Retail

Twitch updates guidelines to allow artistic nudity and twerking

News

Twitch updates guidelines to allow artistic nudity and twerking

Interactive live-streaming service Twitch has published an updated set of Sexual Content and Content Classification guidelines, following an increa...

Content Creation : Gaming : Streaming

Web Summit Lisbon 2023: Music Futures

Big Ideas

Web Summit Lisbon 2023: Music Futures

Web Summit Lisbon 2023 tuned into the future of music, delving into the destiny of musicians, their art and their evolving connection with fans.

Music : Senses And Music : Live Music

Stat: Young consumers are being scammed by ‘dupe’ products on social media

News

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...

Fashion : Retail : Ecommerce

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...

Technology : Influencer Marketing : Gaming

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