On truck: Gap puts new denim line on the menu

22.08.2011 New York : Ryan Scott : The Bazaar

Los Angeles – Fashion retailer Gap is using four food trucks to promote its 1969 denim line.

The Pico de Gap trucks will be stationed in Los Angeles, New York, San Francisco and Chicago until 30 September. For $1.69, customers will be offered two tacos and a drink, and will receive a $20 voucher towards Gap’s 1969 denim line.

Four top chefs will contribute to the menus, including Marcel Vigneron of The Bazaar and Ryan Scott of 3-Sum Eats. Scott’s tacos for the San Francisco truck include chorizo and crispy potato and mole-braised brisket.

In our recent Food Futures report we explored how gourmet food trucks have become more popular, especially in the US. Gap has tapped into this trend, and combined it with a retail experience.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more