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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Macro Trends
The Synthocene Era
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Glow-up Getaways
A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Macro Trends
Functional Feasting
As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink
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Indulgence
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Health & Wellness
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Design
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Sports & Leisure
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Sustainability
Micro Trends
Cosmic Couture
Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s n...
Fashion
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Space
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Luxury
Micro Trends
Archi-tainment
A new generation of transformative structures focused on next-level entertainment experiences are set to influence commercial, public and third spa...
Design
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Architecture
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Spatial Design
Micro Trends
Comfort Cuvées
Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...
Youth
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Food & Drink
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Society
Micro Trends
Curated Clutter
Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion
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Pop Culture
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Marketing
Macro Trends
Boomers Now and Next: From Ageing to Becoming
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations
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Boomers
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Demographics
Macro Trends
Gen X Now and Next: From Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...
Generations
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Gen X
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Demographics
Macro Trends
Millennials Now and Next: From Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...
Generations
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Millennials
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Demographics
Macro Trends
Gen Z Now and Next: From Vision to Contradiction
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...
Generations
:
Gen Z
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Demographics
Macro Trends
Alphas Now and Next: From the Sandbox to Roblox
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations
:
Gen Alpha
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Demographics
Micro Trends
Emotional Support Sips
Alongside health benefits like improved cognition, better digestion and increased energy, a new host of functional drinks focus on supporting emoti...
Food & Drink
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Society
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Health & Wellness
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Reading
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Books
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Gen Z Loneliness
Micro Trends
The Rise of the C-Store
Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...
Retail
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Food & Drink
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Fashion
Micro Trends
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
AI
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Gen Alpha
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Education
Micro Trends
Better Bikercore
If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion
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Sports & Leisure
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Sustainability
Micro Trends
In (Birth) Control
The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health
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Wellness
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Contraception
Macro Trends
Luxury States: New Codes of Luxury 2024–2025
An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury
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Travel & Hospitality
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Fashion
Micro Trends
Future Forecast 2024: Food & Drink
The food and beverage industry has witnessed significant developments in the past year, marked by notable influences such as the rising cost of liv...
Food & Drink
Micro Trends
Future Forecast 2024: Luxury
The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury
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Economy
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Legacy
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