Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Longevity Lifestyles

Macro Trends

Longevity Lifestyles

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier li...
Health : Wellness : Beauty
Subversive Sustainability Ads

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability : Advertising : Design
AI-powered Groceries

Micro Trends

AI-powered Groceries

From cost savings and circular economies to consumer behaviour forecasting, food innovators are turning to artificial intelligence to level up groc...
Retail : Food & Drink : Technology
Generative AI Magazines

Micro Trends

Generative AI Magazines

Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on prompt expertise.
AI : Technology : AI Creativity
Regenerative Luxury Jewels

Micro Trends

Regenerative Luxury Jewels

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.
Luxury : Sustainability : Fashion
Quiet Mode

Micro Trends

Quiet Mode

In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.
Youth : Technology : Society
Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth : Fashion : Society
EQ-Commerce

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail : Technology : Media And Technology
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Elastic Agencies

Micro Trends

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design : Advertising & Branding : Technology
Latam Afrocentric Itineraries

Micro Trends

Latam Afrocentric Itineraries

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.
Travel : Hospitality : Tourism
Peripatetic Dining

Micro Trends

Peripatetic Dining

Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.
Restaurant : Restaurant Concept : Restaurant Trends
Work States Futures

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace : Society : Technology
Digital Display Futures

Micro Trends

Digital Display Futures

Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising : Retail : E-commerce
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
She is Mother

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society : Media & Entertainment : Youth
Lunar Landers

Micro Trends

Lunar Landers

With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility : Technology : Design
Addressing Chinese Beauty Consumer Myths in 2023

Macro Trends

Addressing Chinese Beauty Consumer Myths in 2023

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Safety Fits

Micro Trends

Safety Fits

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.
Fashion : Society : Technology
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