Sweden – Swedish Design Museum has launched a virtual exhibition that consists of a backpack filled with Swedish design items.
Created to be a ‘true insider’s guide to Sweden’, members of the public can buy the Sandqvist bags – dubbed Swedish Design Museum To Go – based on choosing north, south, west or east versions of the bag. Each iteration is filled with objects relating to Sweden’s various regions, with personal tips from each bag’s curator. With a focus on encouraging purchasers to venture into its great outdoors, the backpacks feature Sweden-designed blankets, trainers, headphones as well as wood-carving sets.
Jennie Skogsborn Missuna, CEO at Visit Sweden, says: ‘Swedish design is made to be used, not to be put on a pedestal or locked behind glass, and we want our visitors to truly get a chance to experience this when coming to Sweden.’
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