Club Heineken: Designers collaborate on a new nightclub experience

13 : 04 : 2012 Heineken : Milan Design Week : Open Design Explorations

Milan – Lager brand Heineken is set to unveil a new collaborative nightclub concept centred on design at Milan Design Week 2012.

The pop-up project unites 19 international creatives from various design disciplines including product, fashion and motion design, with the aim of making every element of the nightclub experience interact.

‘The Open Design Explorations project is a project to create the vision of the perfect nightclub of the future,’ says product designer Adam Aleksander.

This project is designed to appeal to consumers’ increasing demand for experiences. Read more about emerging hospitality trends in our Travel & Hospitality Futures report. LS:N Global will be reporting from Milan Design Week from next Tuesday.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN