New York – The airline’s latest travel campaign highlights the awkward living conditions of urban dwellers.
The Small Stories series of web films offer a glimpse into the lives of New Yorkers who take pride in their micro-living situations. Taking a sideways glance, Delta is using the campaign to highlight the discomfort of domestic life in New York, instead promoting the experience of flying out of the city as more comfortable.
The campaign was created by Wieden & Kennedy to highlight Delta’s new flight services from New York. The films feature Mariko and Ary, who share a 300-square-feet apartment in Chinatown; Jennifer, who has substituted furniture for a space to dance; and Christian, who lives on a boat.
Although cramped living quarters are a well-known part of New York life, Delta is demonstrating how travel can offer an escape from stressful urban living. Read our Opinion piece to discover such lifestyles are driving creatives to quit the city.