Golden oldie
Centenarian Bo Gilbert has been chosen to mark Vogue magazine's 100th anniversary in a new Harvey Nichols campaign

Golden oldie

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

Bo Gilbert in Harvey Nichols advertisment for British Vogue's cenetary issue directed by Kell Mitchell, UK

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

  • The campaign is featured exclusively in British Vogue’s centenary issue
  • A short documentary film, directed by Kell Mitchell, tells Gilbert’s story

In June, British Vogue will mark its 100th birthday, and to celebrate, Harvey Nichols has hired Bo Gilbert, one of Britain’s oldest women, to star in a one-off print campaign. Gilbert is shown wearing the latest looks from Victoria Beckham, Dries van Noten, The Row and Lanvin, photographed by renowned fashion photographer and Dazed founder Phil Poynter.

Gilbert was born in south Wales in 1916, and made her life in Birmingham, where over the decades she has witnessed fashion trends come and go. In a video released to coincide with June’s commemorative edition of Vogue, she offers her opinions on some of fashion’s more memorable moments such as the first time she saw a woman wearing a trouser suit.

The Big Picture

In The Flat Age Society age is just a number. Earlier this year, wearables start-up WiseWear enlisted the help of 94-year-old influencer Iris Apfel to collaborate on its latest range of products.

Discover More Daily Signals
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Intelligence : Society
Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

Daily Signals

Stat: UK shoppers turn to agentic AI as Black Friday sparks surge in automated commerce

New research from PSE Consulting, a UK payments and technology consultancy, reveals a sharp rise in AI-enabled shopping tools in the run up to Chri...
Retail : Artifical Intelligance : Agentic AI
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN