Golden oldie
Centenarian Bo Gilbert has been chosen to mark Vogue magazine's 100th anniversary in a new Harvey Nichols campaign

Golden oldie

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

Bo Gilbert in Harvey Nichols advertisment for British Vogue's cenetary issue directed by Kell Mitchell, UK

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

  • The campaign is featured exclusively in British Vogue’s centenary issue
  • A short documentary film, directed by Kell Mitchell, tells Gilbert’s story

In June, British Vogue will mark its 100th birthday, and to celebrate, Harvey Nichols has hired Bo Gilbert, one of Britain’s oldest women, to star in a one-off print campaign. Gilbert is shown wearing the latest looks from Victoria Beckham, Dries van Noten, The Row and Lanvin, photographed by renowned fashion photographer and Dazed founder Phil Poynter.

Gilbert was born in south Wales in 1916, and made her life in Birmingham, where over the decades she has witnessed fashion trends come and go. In a video released to coincide with June’s commemorative edition of Vogue, she offers her opinions on some of fashion’s more memorable moments such as the first time she saw a woman wearing a trouser suit.

The Big Picture

In The Flat Age Society age is just a number. Earlier this year, wearables start-up WiseWear enlisted the help of 94-year-old influencer Iris Apfel to collaborate on its latest range of products.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN