Golden oldie
Centenarian Bo Gilbert has been chosen to mark Vogue magazine's 100th anniversary in a new Harvey Nichols campaign

Golden oldie

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

Bo Gilbert in Harvey Nichols advertisment for British Vogue's cenetary issue directed by Kell Mitchell, UK

UK – Bo Gilbert, the star of Harvey Nichols’ latest print advert, is the first centenarian to feature in Vogue.

  • The campaign is featured exclusively in British Vogue’s centenary issue
  • A short documentary film, directed by Kell Mitchell, tells Gilbert’s story

In June, British Vogue will mark its 100th birthday, and to celebrate, Harvey Nichols has hired Bo Gilbert, one of Britain’s oldest women, to star in a one-off print campaign. Gilbert is shown wearing the latest looks from Victoria Beckham, Dries van Noten, The Row and Lanvin, photographed by renowned fashion photographer and Dazed founder Phil Poynter.

Gilbert was born in south Wales in 1916, and made her life in Birmingham, where over the decades she has witnessed fashion trends come and go. In a video released to coincide with June’s commemorative edition of Vogue, she offers her opinions on some of fashion’s more memorable moments such as the first time she saw a woman wearing a trouser suit.

The Big Picture

In The Flat Age Society age is just a number. Earlier this year, wearables start-up WiseWear enlisted the help of 94-year-old influencer Iris Apfel to collaborate on its latest range of products.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN