At the beginning of 2022, we released our Meta-tainment Futures report, dissecting the rise of Web3 and the metaverse as well as highlighting the innovators already reaping the potential.
The metaverse, despite what big tech was hinting at, was and still is very much in development. The report offered a more realistic, practical and concrete view of how the metaverse and immersive technologies have so far influenced key sectors such as fashion and travel.
Familiar names were spotlighted such as Nike, Balenciaga, Spotify and Gucci, alongside rising pioneers such as ByondXR, Republic Realm and MYAMI. We revealed how and where they are mixing, merging and magnifying different mediums and technologies to extend and explore what media, entertainment and immersive brand experiences can and should become when we fuse our imaginations with accelerating tech.