Emily Rhodes

Emily joined The Future Laboratory in 2021 after graduating from her course in fashion communication and promotion at Nottingham Trent University. As a creative foresight analyst, she leads the visual research for the youth, media, and technology sectors as well as contributing to LS:N Global’s daily content and design-led pieces.

With a keen interest in the future of urban environments and climate-combative design, she is an active member of the lab’s sustainability taskforce which is challenging the internal structure of the organisation to better itself from the inside-out. Nurturing new talent is also high on her agenda, enjoying mentoring students during their live projects set by the lab.

What drew you to the world of trends and foresight?

Throughout my studies I have looked to LS:N Global for world-class foresight that stretches beyond the fashion industry. Always seeking out projects that delved deeper into consumer behaviours and societal issues, I jumped at the chance to work for a futures consultancy that would challenge me to question everything I knew about trends.

Which macrotrend or article is essential for LS:N Global subscribers to read?

I might be biased but my first ever macrotrend, The Zalpha Reckoning, is essential to understanding the mindsets of this hybrid generation set to change the world. It covers global topics such as climate change and the emergence of Web3 and has implications for every sector from wellness to food and finance.