LDF Network Evening 2015: James Shaw
London – Designer James Shaw uses many words to refer to his work, but ‘craft’ is not one of them.
We caught up with Shaw at last week’s Design in the Age of Anti-authenticity Network Evening, part of London Design Festival, to learn more about his methods and why he rejects the ‘craftsman’ label.
‘I call myself a designer, I call myself a maker, but I don’t see myself working within the tradition that craft entails,’ he says. ‘I move between different materials, I don’t have an alliance to one particular tradition.’
According to Shaw, it is time for brands to ditch the nostalgic connotations of craft and embrace a definition that includes digital and industrial methods.
The Big Picture: Consumers have become bored by the existing brand lexicon. Book your place at Beyond Borders, our Autumn/Winter 2015 Trend Briefing, to find out more.
Most Recent
1
Emerging Youth: Ukraine:
Ukraine’s youth are using fashion, music and culture as tools to create a...
2
Are inner-city air taxis the future of clean mobility?:
Remo Gerber, chief commercial officer of Lilium, on democratising air travel...
3
Climate-positive Foods:
Restaurants and food brands are turning their carbon-offsetting efforts into...
4
Alternative Spirituality:
Spirituality and folk religion are gaining cult online...
5
Four ways Generation Z are transforming Instagram:
From finstas to meme therapy, Generation Z are turning away from selfies and...
6
Is screen-based schooling driving a new class divide?:
Psychologist Richard Freed, who studies the effects of technology on...
7
Have we overdosed on CBD?:
Is this cannabis compound a new miracle elixir or does its global hype mean...
8
Can football clubs become the ultimate civic brands?:
A rise in incidents of discrimination on the terraces is driving debate...
9
Smart Food Storage:
Intelligent storage solutions and innovations in food safety detection are...
10
What will next-generation sleep technology look like?:
Meeta Singh, a sleep doctor at Henry Ford Health System, on the complexities...
11
Paul Mathew on why cocktails are going hyperlocal:
The co-founder of Blood and Sand explains why its 12-year-old London bar,...
12
Leo Campbell of Modern Baker on debunking carb myths:
The co-founder of the Oxford-based bakery explains how the company is...
13
Why protein needs a New Masculinity rebranding:
With men keen to explore plant-based diets, are FMCG brands ready to change...
14
The ingredients to watch in 2019:
From sustainable sources of protein to up-and-coming nootropics, we...
15
