LDF Network Evening 2015: James Shaw
London – Designer James Shaw uses many words to refer to his work, but ‘craft’ is not one of them.
We caught up with Shaw at last week’s Design in the Age of Anti-authenticity Network Evening, part of London Design Festival, to learn more about his methods and why he rejects the ‘craftsman’ label.
‘I call myself a designer, I call myself a maker, but I don’t see myself working within the tradition that craft entails,’ he says. ‘I move between different materials, I don’t have an alliance to one particular tradition.’
According to Shaw, it is time for brands to ditch the nostalgic connotations of craft and embrace a definition that includes digital and industrial methods.
The Big Picture: Consumers have become bored by the existing brand lexicon. Book your place at Beyond Borders, our Autumn/Winter 2015 Trend Briefing, to find out more.
Most Recent
1
How these influencers are changing the narrative on ageing:
With 68% of consumers aged over 65 believing that advertisements typecast...
2
Emerging Youth: South Africa:
Amid high unemployment rates, South Africa's restless youth population are...
3
Solar-powered rooftop gardens could be the next-generation community farms:
Solar designer Marjan van Aubel imagines how in the cities of the future, we...
4
Four key themes from Web Summit 2018:
At this year's Web Summit, loneliness emerged as the next frontier in health...
5
The post-subculture movement of South Africa’s teens:
Jamal Nxedlana, creative director of Johannesburg-based youth intelligence...
6
Conscious Play:
With people now acutely aware of the impact of their consumption on the...
7
Neil Grimmer on how to make personalised nutrition accessible:
The founder of Habit believes brands must not cut costs at the scientific...
8
Bullying Backlash:
With cyberbullying becoming an epidemic, brands are empowering...
9
Blockchain biology:
Blockchain-based services are empowering consumers not only to...
10
Anxiety Rebellion:
Instead of numbing their anxiety with substances or indulging in other...
11
How Amos Rex is driving the future of art museums:
Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the...
12
Video games are an untapped opportunity for brands:
As the physical and digital worlds continue to blur, brands have an...
13
Displaced Drinks:
As climate change affects where ingredients are grown and consumers demand...
14
Carb Revival:
Restaurants and brands are reframing carbohydrates in a positive light, as...
15
