Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Communities

Regenizens

Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...

Sustainabillity : Beauty : Society

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

Luxury : Media : Marketing

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Viewpoints

Asian youth’s sonic renaissance

Eastern Margins founder Lumi and creative director Adanko discuss how music can be used as a tool for resistance among the East and Southeast ...

Youth : Music : Nightlife

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.

Communities : Food And Drink

Viewpoints

What’s next for Millennial family travel?

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of Generation Alpha’...

Travel : Millennials : Gen Alpha

Communities

Beauty Cultists

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.

Beauty : Communities : Consumers

Big Ideas

Socially distant dating

An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...

Dating : Online Dating : Dating App

Viewpoints

Radical healing is the future of nightlife

Aisha Mirza, the founder of sober club night Misery, explains why embedding therapy into the night-time economy is empowering marginalised communit...

Youth : LGBT : Nightlife

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...

Food : Travel : Tourism

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Micro Trends

Young Nativists

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral knowledge.

Youth : Travel : Hospitality

Micro Trends

Skincare Networks

New online platforms are cutting through hyperbolic content with peer and expert advice designed to improve personal routines and product development.

Beauty : Skincare : Peer To Peer

Micro Trends

Flexitarian Meats

Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious about flexitarianism and plant-based eat...

Food : Meat : Health

Viewpoints

Diving into Lush’s phygital experiments

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine learning r...

Retail : Beauty : Technology

Viewpoints

Forget mental health, let’s discuss emotional fitness

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to emotional wellbeing.

Youth : Mental Health : Technology

Micro Trends

Grown-up Sodas

Consumers’ increasingly global palates are driving demand for complex flavoured soft drinks that have the double benefit of being alcohol-free.

Drinks : Soft Drinks : Non-alcoholic

Micro Trends

Privacy Hardware

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.

Technology : Advertising : Surveillance

Viewpoints

The human-less future of creative branding

Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...

Branding : Design : Artificial Intelligence

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