News 19.05.2020

Need to Know

Ellis Day’s bacteria-powered skincare, fashion designers call for a more sustainable calendar and Chinese consumers want more at-home dining options.

A serum to boost the skin’s microbiome

Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US
Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US
Wild Resilience Active Phage Serum by Ellis Day Skin Science, US Wild Resilience Active Phage Serum by Ellis Day Skin Science, US

US – Ellis Day Skin Science is a skincare brand harnessing the power of micro-organisms with its debut product.

The Wild Resilience Active Phage Serum draws on the use of phages: foundational micro-organisms that balance bacteria. The brand blends bioactive ingredients that reset and regenerate the skin's microbiome, while supporting bacteria that reduces inflammation, redness and blemishes.

‘This is a brand new active ingredient that’s completely natural. It belongs on your skin,’ says Carol Christopher, CEO of Ellis Day. ‘In a perfect world, you would have all the right phages on your skin to kill all the bad bacteria on it, and you would have a perfectly balanced microbiome. In an imperfect world, we are just helping you do that.’

As we explore in our forthcoming Beauty macrotrend, consumers will be increasingly conscious of the ingredients they’re putting on their skin – and investing in products that prioritise health and safety.

Covid-19: Nike recognises healthcare professionals as athletes

Nike Air Zoom Pulse by Nike in collaboration with Good360, US Nike Air Zoom Pulse by Nike in collaboration with Good360, US
Nike Air Zoom Pulse by Nike in collaboration with Good360, US Nike Air Zoom Pulse by Nike in collaboration with Good360, US

Global – Nike has teamed up with US non-profit-making Good360 to donate footwear, apparel and equipment to healthcare professionals.

Launched in support of frontline healthcare workers fighting Covid-19, the initiative recognises healthcare professionals as athletes. In particular, 30,000 pairs of Nike's Air Zoom Pulse shoe, which was initially unveiled in November 2019, are being donated because of its suitability for extensive shift work.

‘The Nike Air Zoom Pulse is our first shoe designed for the healthcare athlete, an everyday hero,’ says the brand in a press release. The donation efforts also come after the brand recently created and distributed full-face shields and powered, air purifying respirator lenses to protect healthcare workers amid the pandemic.

During the current Covid-19 pandemic, brands are assuming an increasingly civic role, stepping up with community initiatives and response efforts around the world.

Fashion’s petition for a seasonless future

Global – A group of influential designers and retail executives have released an open letter to the fashion industry calling for a more manageable fashion calendar.

Prompted by a Zoom call featuring designer Dries van Noten, Lane Crawford president Andrew Keith, and CEO of Altuzarra, Shira Sue Carmi, the discussion centred around the fashion systems now in place. The group proposed adjusted seasonality and flow of both menswear and womenswear, with actions including putting the autumn/sinter season back in winter and Spring/summer season back in summer.

‘This is a super-challenging time but let’s not let this crisis go to waste,’ said Carmi. ‘It’s not normal to buy winter clothes in May,’ added Van Noten. ‘It’s not normal to work with the design team on a collection that hits the shop floor one month and a half before it’s discounted at 50%.’

With Covid-19 having presented both challenges and opportunities for the fashion industry, designers are already beginning to embrace ideas such as digital fashion weeks.

.

Altuzarra Spring Summer 2020, Paris

Stat: Asian consumers embrace eating at home

Our Place Our Place

According to a study by Nielsen, Asian consumers are reconsidering their eating habits as a result of Covid-19.

The study reveals that 86% of Chinese consumers plan to eat at home more often than before the outbreak. Similarly, 77% of consumers in Hong Kong said they were planning to eat at home more often than before Covid-19, while in South Korea, Malaysia and Vietnam, the figure was 62%.

‘The Covid-19 epidemic is quickly revolutionising how consumers from mainland China think about their health, as well as changing their purchasing behaviour and the channels they are using to shop,’ explains Justin Sargent, president of Nielsen China.

While many restaurants and bars have been hit hard by the global pandemic, the evolution of delivery formats presents a growing opportunity. For more, read our Asian Virtual Kitchens Market.

Previous News Articles
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN