Daily Signals 18.05.2020

Signals

Lumasol gets smart with safe suncare, Squadded makes online shopping social and consumers’ contradictory purchasing behaviour.

Sukha simplifies at-home smear tests

At-home HPV testing by Sukha
At-home HPV testing by Sukha
At-home HPV testing by Sukha

Bath, UK – Design studio Matter studio has launched a series of design concepts to enable at-home HPV testing.

Called Sukha, the three concept designs were created to take the routine procedure of smear testing out of the doctor's surgery, opening up dialogue on how design can simplify a common medical process.

Created to mirror the accessibility of familiar sanitary products, the three designs include a compact applicator with absorbent swab; a smart device providing digital feedback for at-home reassurance; and a silicone moulded applicator that fits on the finger for more tactile testing. As well as empowering women to take testing into their own hands, the at-home convenience aims to encourage more women to be tested more regularly.

The next generation of diagnostic devices are being developed with a design-led approach for consumers and healthcare professionals alike. For more, read our macrotrend Certified Wellness.

Lumasol’s suncare for smart sunbathers

 Lumasol, US Lumasol, US
 Lumasol, US Lumasol, US

US – Lumasol has launched a suncream mist complete with a smart engine and wristband that reminds users to re-apply the product.

Designed to inform and safeguard the skin health of users, Lumasol offers a technology-based solution to suncare. Consumers can apply the SPF mist before or after make-up. Then, a corresponding wristband changes colour when exposed to UV light, reminding them to re-apply in accordance with US Food and Drug Administration recommendations.

‘The sun is an integral part of our lives, boosting happy hormone levels, and vitamin D, but it also has its negative effects,’ explains Sophia Hutchins, founder and CEO of Lumasol. ‘Re-application is so essential but it’s the part that falls off. Lumasol solves this to protect people and encourage protected sun exposure.’

With a growing awareness of the relationship between the sun and skin health, suncare is becoming increasingly important for consumers looking for protective skincare solutions.

This app throws shopping parties for fashion squads

Global – Squadded is a Google Chrome extension that enables users to shop together on major fashion e-commerce sites.

Taking inspiration from the social experience of group shopping trips, Squadded replicates the communication, advice and atmosphere of physical shopping with a concept dubbed the ‘shopping party’. When adding the extension to their browser, friendship groups can shop together on sites such as ASOS, Boohoo and Missguided – with the list expanding based on user requests.

‘Sharing your findings, asking the opinion of your friends, taking inspiration from the looks on social media communities, that is what is changing a simple online visit to a shopping experience,’ notes Squadded in a press release.

As we explore in Community Commerce, innovative retail concepts are on the rise as consumers seek new ways to discover and share products.

Squadded

Stat: Eco-conscious consumers are contradictory

See You Tomorrow resale store by Nordstrom See You Tomorrow resale store by Nordstrom

According to a study by Ipsos, climate change remains a concern for global citizens – with two thirds agreeing that the issue is just as serious as Covid-19.

This environmental concern extends to their purchasing behaviours, with 52% of respondents saying they would probably avoid buying new goods in the year ahead, choosing to mend what they already have or buy second-hand products instead.

However, the study also found that consumers are no more likely to change their environmental behaviour than they were six years ago. Across a range of environmental behaviours, as many as two fifths globally feel they are already doing as much as they possibly can on specific behaviours, such as recycling and saving energy at home.

While some consumers are displaying positive attitudes towards living more sustainability, many would benefit from improved brand communication and education on eco-friendly purchasing.

Previous Daily Signals Articles
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN