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Preview: Semaine

By Daniela Walker 18 : 09 : 2015 Semaine : E-commerce : Curation

Semaine is an online magazine that meets a luxury concept store where, once a week, a different tastemaker takes over and visitors can shop their lifestyle.

  • Visitors can browse and shop different aspects of a tastemaker’s lifestyle – from reading recommendations to artwork
  • 'We felt there was no place where you could really shop at the point of inspiration' – Michelle Lu, co-founder, Semaine

Founded by fashion veterans Michelle Lu, Georgina Harding and Fernanda Abdalla, Semaine hopes to succeed where others have failed. While e-commerce platforms and online publishers have struggled to make commerce and content work, Semaine's model of tastemaker curation seeks to combine the two seamlessly.

The Big Picture: For more on tastemaker commerce and the importance of curation, read this week's innovate on Semaine.

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