Digital disconnect

07.04.2017 Beauty : Stress : Digital Disorders
EyesUp by Murad, Los Angeles

Los Angeles – Murad has launched a new campaign that aims to educate consumers about the negative effects of digital technology on their health.

  • An accompanying microsite invites consumers to take the EyesUp pledge to temporarily disconnect from their digital lives
  • Adults in the US spent around 10 hours each day consuming media during the first quarter of 2016, according to Nielsen

EyesUp is designed to help consumers to unplug from the digital sphere and re-connect with the world around them.

Murad is renowned for its work and research into the effect of stress on consumers’ health and wellbeing. Chronic and cultural stress can cause a person’s immune system to weaken, increase inflammation and accelerate ageing, according to the American Institute of Stress.

The campaign microsite invites consumers to take the EyesUp pledge – a promise to take a break from their devices and disconnect from work to create meaningful real-life connections.

‘The irony of technological advancement is that we are more digitally connected than ever before, yet less connected to each another in meaningful ways,’ says Murad Founder Dr Howard Murad. ‘This has profound implications for our skin, health and ultimately happiness.’

The Big Picture

In an always-on, digitally driven world, beauty brands are developing products and platforms that help consumers to tackle the negative effects of their digital lifestyles. For more, read our Digital Disorders microtrend.

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