Age-old design
The Amazin Apartment by Future Facility, London

Age-old design

London – The Amazin Apartment installation envisages how the connected home of the future will cater for the growing ageing population.

The Amazin Apartment by Future Facility, London

London – The Amazin Apartment installation envisages how the connected home of the future will cater for the growing ageing population.

  • The installation is part of the New Old exhibition at the Design Museum
  • It was designed by Future Facility, a branch of design studio Industrial Facility, which examines the impact of networked technologies on the world

The Amazin Apartment imagines a future in which Mega-systems such as Amazon and Google provide a variety of Internet of Things (IoT)-connected home appliances geared towards older consumers.

Products in the apartment are designed to make older, less tech-savvy consumers’ interactions with technology more seamless. In exchange for their personal data, residents receive access to a range of easy-to-use branded appliances, which are maintained by the owner brand.

‘As we age, we become less likely to navigate the conditions that shops and manufacturers require of youthful consumers,’ say Sam Hecht and Kim Colin, co-founders of Industrial Facility. ‘This puts the ageing population in an unfortunate position – abandoned at the exact moment when they need better products, increased assistance and servicing.’

The Big Picture

Consumers are no longer defined by their age but moved by their attitudes, and brands are creating products and experiences that cater for their diverse needs. Read our macrotrend The Flat Age Society to find out more.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN