UK – Selfridges has launched The Body Studio, a new holistic fashion and accessories destination for women.
The new 37,000-square-foot retail space celebrates the beauty of women’s bodies and was created in response to the growing desire among consumers to live a healthier lifestyle. The space presents a selection of curated activewear, performance clothing and lingerie that is geared towards enhancing comfort and wellbeing.
Visitors can experience a unique offer from Face Gym, which provides workouts designed to offset the damage cause to the face by strenuous exercise. Visitors can attend a variety of classes tailored to specific activities, such as Yoga Face and Runner Face, which promise to strengthen facial muscles and tighten skin.
As well as adopting a holistic perspective on wellness as we examined in our Body Temples macrotrend, retailers are recognising the need to empower individuality and are avoiding the use of overly sexualised imagery and ‘perfect’ definitions of beauty to take an honest, bare-it-all approach.