Tradition is cool

16 : 06 : 2015 Veil : Cool Dry : Hijab

Cleveland, Ohio – The hijab has been given a 21st-century makeover thanks to clothing start-up Veil.

  • Cool Dry keeps the wearer 7–10°F cooler with an innovative fabric design
  • An all-round hijab designed for lifestyle and comfort
Cool Dry hijab by Veil, Ohio Cool Dry hijab by Veil, Ohio
Cool Dry hijab by Veil, Ohio Cool Dry hijab by Veil, Ohio
Cool Dry hijab by Veil, Ohio Cool Dry hijab by Veil, Ohio

Featuring a laser-cut design, water-repellent coating and cooling fabric, Cool Dry is the first climate-adapting hijab, helping the modern Muslim woman to stay comfortable in any condition.

The Cool Dry features technology used in performance-enhancing sportswear to help athletes maintain a consistent core temperature, and is part of a growing industry that is rethinking the way people view the hijab.

‘Technology in clothing is changing the apparel industry for ever and we believe that women who wear the headscarf need it too,’ Veil founder Ahmad Ghanem tells LS:N Global. ‘Our mission is to continue to innovate, revolutionise and change the way people see the hijab.’

The Big Picture: The cult of Body Temples is extending to new cultures and forms of athletic wear. House of Fraser recently reported it will start stocking lightweight, modest sportswear designed for Muslim women.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN