Cleveland, Ohio – The hijab has been given a 21st-century makeover thanks to clothing start-up Veil.
Featuring a laser-cut design, water-repellent coating and cooling fabric, Cool Dry is the first climate-adapting hijab, helping the modern Muslim woman to stay comfortable in any condition.
The Cool Dry features technology used in performance-enhancing sportswear to help athletes maintain a consistent core temperature, and is part of a growing industry that is rethinking the way people view the hijab.
‘Technology in clothing is changing the apparel industry for ever and we believe that women who wear the headscarf need it too,’ Veil founder Ahmad Ghanem tells LS:N Global. ‘Our mission is to continue to innovate, revolutionise and change the way people see the hijab.’
The Big Picture: The cult of Body Temples is extending to new cultures and forms of athletic wear. House of Fraser recently reported it will start stocking lightweight, modest sportswear designed for Muslim women.