Preview: Alco-health

In this week’s microtrend, we look at different establishments that are creating alcoholic beverages with ingredients said to negate the less desirable effects of alcohol. 

Restaurants such as Tanya’s Cafe in west London are adding superfood elements to their drinks, while brands, such as Lululemon’s collaboration with Canadian brewery Stanley Park Brewing, are examining the balance between alcohol and wellness.

The Big Picture: For more on the increasing desire to mix a Body Temples mindset with bacchanalia, see our Alco-health microtrend.