Curiosity lager by Lululemon and Stanley Park Brewing, Vancouver Curiosity lager by Lululemon and Stanley Park Brewing, Vancouver
The Springs, Holistic Wellness Centre by 'Design, Bitches', Los Angeles. Photography by Laure Joliet The Springs, Holistic Wellness Centre by 'Design, Bitches', Los Angeles. Photography by Laure Joliet
Tanya's cafe superfood cocktails, London Tanya's cafe superfood cocktails, London

Preview: Alco-health

03 : 08 : 2015 Alco-health : Alcohol : Neo-Detox

Global – Consumers seeking to balance their healthy lifestyles with a dose of hedonism are looking to alcoholic drinks with nutritional benefits.

  • People are moving on from the Neo-Detox movement
  • ‘Consumers are concerned about what they put in their bodies, even when it comes to alcohol’ – Joey Repice, general manager, The Springs

In this week’s microtrend, we look at different establishments that are creating alcoholic beverages with ingredients said to negate the less desirable effects of alcohol. 

Restaurants such as Tanya’s Cafe in west London are adding superfood elements to their drinks, while brands, such as Lululemon’s collaboration with Canadian brewery Stanley Park Brewing, are examining the balance between alcohol and wellness.

The Big Picture: For more on the increasing desire to mix a Body Temples mindset with bacchanalia, see our Alco-health microtrend.

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