Nike+

Nike+ is using AR to re-imagine the sneaker drop

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.
Digital : Fashion : Retail
Nike+ 45 Grand

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...
Nike : 45 Grand : Nike+
World-class workout

News

World-class workout

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.
Nike : 45 Grand : Luxury
On the run

Big Ideas

On the run

Stockholm, Sweden – Spotify has announced the launch of Running, a new feature that regulates music based on a listener’s movements.
Sweden : Spotify : Running
Keeping on track: Nike rewards active amateurs with personalised videos

News

Keeping on track: Nike rewards active amateurs with personalised videos

Oregon, US – Renowned illustrator and director McBess has created a series of personalised videos for Nike, rewarding amateur athletes for their ef...
Nike+ : McBess : Body Temples
Fit for purpose: Pop-up vending machine only accepts NikeFuel points

News

Fit for purpose: Pop-up vending machine only accepts NikeFuel points

Nike has installed a pop-up vending machine in New York that only accepts the brand’s NikeFuel points as payment.
Nike : Vending Machines : NikeFuel
Apple moves into digital health-tracking market

Big Ideas

Apple moves into digital health-tracking market

The technology brand has launched a mobile hub that will pull together all of a user’s health data.
Apple : Self-Quants : Fitness Tracker
Hidden gem: Nike unveils more discreet FuelBand

News

Hidden gem: Nike unveils more discreet FuelBand

Beaverton, Oregon – The Nike+ FuelBand has been a popular product since its launch in 2012, when it initially sold out within hours. Now, Nike has ...
Nike : FuelBand : Personal Information
Sole trader: Nike pop-up store is to the point

News

Sole trader: Nike pop-up store is to the point

Sole trader: Nike pop-up store is to the point
Nike : Nike Fuelband : Brooklyn Nets
Nike scheme to accelerate start-up companies

Big Ideas

Nike scheme to accelerate start-up companies

Nike scheme to accelerate start-up companies
Nike : Nike+ : TechStars
Just log it: Nike+ unveils in-home training

News

Just log it: Nike+ unveils in-home training

Just log it: Nike+ unveils in-home training
Interactive : Intuitive Futures : Future Home
Running for credit: Nike gets Mexicans going

News

Running for credit: Nike gets Mexicans going

Running for credit: Nike gets Mexicans going
Nike : Auction : Wellbeing
Band on the run: Nike+ tracks your every move

News

Band on the run: Nike+ tracks your every move

Global – Nike+, the sports brand’s online running tracker, has launched the FuelBand, a wristband that tracks calories burned and steps taken.
Nike : Computers : Targets
UPDATE: Check-in Culture

Micro Trends

UPDATE: Check-in Culture

First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking : Auto Check-in : Nike+
Urban Play

Markets

Urban Play

To combat stress, hone performance, raise fitness levels, achieve goals and inject an element of play into their lives to counter the gloom of the ...
Lacoste : Barack Obama : Michelle Obama
Mobile apps and future profits

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones : Apps : Iphone
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