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Preview: Brands target marketing at American everyman
US – To reach a wider audience, brands are celebrating everyday successes and remaining true to their core identities.
Advertising
:
Marketing
:
Branding
News
Highlights from the D&AD Awards
London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.
Neo-kinship
:
Civic Brands
:
The Focus Filter
News
Reebok’s Chinese mission
China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
Reebok
:
The Flat Age Society
:
China
News
London grime
London – Clean Air Now has launched a new campaign in collaboration with a number of grime artists.
Pollution
:
Advertising
:
Media
Big Ideas
Post-truth Brandstanding
UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove
:
Dislocated World
:
Unilever
Viewpoints
Pokémarketing
Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.
Pokemon Go
:
Advertising
:
Gaming
News
Real spirit
Russia – A Leonardo DiCaprio lookalike stars in a user-generated video for vodka brand Five Lakes.
Advertising
:
Vodka
:
Fakes
News
Super Bowl 50: The ads
US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.
Super Bowl 50
:
Advertising
:
Not Backing Down
Viewpoints
Julian Borra: The new deep
Creative comms strategist explains that people need to feel, not think, before they engage with big issues.
Ethical Brands
:
Faction Marketing
:
Emotional Engagement
News
Marital misgivings
India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.
Biba
:
Advertising
:
Marriage
Micro Trends
New Sport Heroes
Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland
:
Advertising
:
Marketing
News
Message on a desktop
São Paulo – A new screensaver app is forcing people to think about how much they use the office printer.
Green Nation
:
Grey Brazil
:
Deforested Desktop
News
Pump it up
South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.
Reebok
:
ZPump
:
Body Temples
News
A step forward: Instagram footwear campaign raises awareness of rainforest
A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.
Sky Rainforest Rescue
:
Instagram
:
SapientNitro
News
Space race: Axe launches astronaut competition
Space race: Axe launches astronaut competition
Advertising
:
XCOR Technology
:
Axe Apollo Space Academy
News
Tumblr recipe: Electrolux creates food tutorials
Tumblr recipe: Electrolux creates food tutorials
Spumante
:
Learn
:
Teach
Micro Trends
Thinking Positive
The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...
Language
:
Cosmetics
:
Advertising
News
Video brandits: Xbox unleashes Brandalism
Video brandits: Xbox unleashes Brandalism
Advertising
:
Marketing
:
Platform
News
Plot-driven: Hybrid4 stars in digital comic
Plot-driven: Hybrid4 stars in digital comic
Advertising
:
Shepherd Laughlin
:
Narrative
Big Ideas
Multiscreening heralds a new era in marketing
Multiscreening heralds a new era in marketing
Advertising
:
Michael Bove
:
Transmedia Futures
Big Ideas
Domino’s puts its customers in the driving seat
Domino’s puts its customers in the driving seat
Domino's Pizza
:
Delvery
:
Vehicle
News
Space invader: Ikea finds a gap in the market
Space invader: Ikea finds a gap in the market
Advertising
:
Furnishings
:
Ads
News
Novel idea: Beat Girl inspires engaging story
Novel idea: Beat Girl inspires engaging story
Advertising
:
Ads
:
Storytelling
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
News
Fame game: Lady Gaga film shows a scent of fun
Fame game: Lady Gaga film shows a scent of fun
Advertising
:
Lady Gaga
:
Fiction
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