Plot-driven: Hybrid4 stars in digital comic

11.09.2012 Advertising : Shepherd Laughlin : Narrative

Paris – Creative agency BETC, which has offices in Paris and London, has designed an immersive digital graphic novel to promote Peugeot’s new HYbrid4.

Users scroll down to advance the story, which follows a detective as she embarks on a ‘mission in 4 modes’ in an attempt to capture confidential data. The ‘4 modes’ refer to four of the car’s components: the diesel engine, an electric motor, automatic engine stop and restart, and an electronically controlled sequential manual gearbox.

The 3008 HYbrid4 is the world’s first diesel-electric hybrid car, according to Peugeot. It has a combined fuel economy of 74.4mph, and can reach a top speed of 118mph.

This is a great example of Faction Marketing, using an immersive fictional narrative to convey useful information about a brand. Faction Marketing will be explored in more detail at our forthcoming Trend Briefing.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more