'advertising'

On track: Louis Vuitton diary is just the ticket

News

On track: Louis Vuitton diary is just the ticket

On track: Louis Vuitton diary is just the ticket
Advertising : Shanghai : Advertizing
Random antics: Microsoft airs animated series

News

Random antics: Microsoft airs animated series

Random antics: Microsoft airs animated series
Advertising : Tv : Characters
Down to a tea: Vending machine rewards tweets

News

Down to a tea: Vending machine rewards tweets

Down to a tea: Vending machine rewards tweets
Advertising : South Africa : Cape Town
Game on: Network event explores future of sport

News

Game on: Network event explores future of sport

Game on: Network event explores future of sport
Charlie Dark : Network Event : Workout
All natural: Drinks brand moulds strange fruit

News

All natural: Drinks brand moulds strange fruit

All natural: Drinks brand moulds strange fruit
Advertising : Lemon : Oranges
Mixed message: Fashion brand in model campaign

News

Mixed message: Fashion brand in model campaign

Mixed message: Fashion brand in model campaign
Engineered Garments : Data Moshing : Short Film
Bug's life: Ad uses insects to tout phone's eco creds

News

Bug's life: Ad uses insects to tout phone's eco creds

Bug’s life: Ad uses insects to tout phone’s eco creds
Advertising : Denizen : Qualcomm
Hearst aims to put iPad content at its core

Big Ideas

Hearst aims to put iPad content at its core

Hearst aims to put iPad content at its core
Magazines : IPad : Marketing
In your face: People awake to new sneaker campaign

News

In your face: People awake to new sneaker campaign

In your face: People awake to new sneaker campaign
Alarm : Lifestyle : Engagement
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
Brooklyn Film Festival rebrands cinema as good screen time

News

Brooklyn Film Festival rebrands cinema as good screen time

In response to growing digital fatigue, the Brooklyn Film Festival, which concluded on 8 June 2025, unveiled a new visual identity that reframes ci...
Technology : Wellness : Branding
Fairmont launches global campaign celebrating everyday moments of magic

News

Fairmont launches global campaign celebrating everyday moments of magic

Fairmont Hotels & Resorts has unveiled a new global brand campaign Make Special Happen, spotlighting the luxury hospitality brand’s legacy of h...
Luxury : Hospitality : Advertising
Branding in the Age of Elasticity

Big Ideas

Branding in the Age of Elasticity

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root. 
Branding : Advertising : Design
Facebook adapts advertising

Big Ideas

Facebook adapts advertising

Global – Facebook’s new advertising format for developing countries replaces video with slideshows. 
Facebook : Africa : Mobile Ads
Web nets biggest share of UK Media spend

Big Ideas

Web nets biggest share of UK Media spend

Web nets biggest share of UK Media spend
TV Marketing Spend : Digital Media Growth : FMCG Goods
​Andy Sandoz: Adult advertising

Viewpoints

​Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club : Andy Sandoz : Creativity
Real deal

Big Ideas

Real deal

New York – The Outdoor Advertising Association of America (OAAA) has used the controversy surrounding ad blockers as a springboard for its Feel The...
The Outdoor Advertising Association Of America : OAAA : Feel The Real
Transmedia ideal for screening ads to remember

Big Ideas

Transmedia ideal for screening ads to remember

Transmedia ideal for screening ads to remember
TV Ads : Smartphone Ads : Multi Platform
Innovation Debrief 2025: Mischief Marketing

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding : Food & Drink : Pop-culture & Media
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
Stat: Americans have mixed feelings about brands on Twitter

News

Stat: Americans have mixed feelings about brands on Twitter

Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...
Stat : Stats : Statistic
Stat: Banning junk food ads reduces calorie intake

News

Stat: Banning junk food ads reduces calorie intake

According to research conducted by PLOS Medicine, restricting fast food advertising on public transport reduces the average intake of high-fat, sal...
Advertising & Branding : Society : Health & Wellness
Online tool lets consumers understand how advertisers see them

Big Ideas

Online tool lets consumers understand how advertisers see them

Floodwatch is an online tool that enables users to track the advertisements they are presented with while browsing the internet.
Floodwatch : Big Data : Data Visualisation
Volkswagen puts authenticity first in new social storytelling campaign

News

Volkswagen puts authenticity first in new social storytelling campaign

Volkswagen has launched a social-first campaign, YourVolkswagen, spotlighting the authentic stories of real owners and their enduring connection to...
Visual : Mobility : Volkswagen
Byredo bottles up Brazilian culture with new Alto Astral scent

News

Byredo bottles up Brazilian culture with new Alto Astral scent

Fragrance house Byredo is tapping into the emotional power of place with its latest scent, Alto Astral.
Beauty : Fragrance : Culture
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