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On track: Louis Vuitton diary is just the ticket

By Calum Ross and Sinikka Heden 18.07.2012 Advertising : Shanghai : Advertizing

Paris – To document its latest globetrotting campaign, Louis Vuitton has teamed up with creative agency The Selby to create an online visual diary.

The diary, presented in the form of an interactive map, shows the brand’s train journey from Paris to Shanghai. Each diary entry represents one of the countries in which the brand has stopped, and contains a selection of images and videos highlighting the sights and sounds of the region.

By travelling by train across continents, Louis Vuitton is paying homage to a bygone era in which the brand’s luxury luggage first came into use. The online diary is a great way to document the brand’s transcontinental tour and engage with online consumers.

For another example of Louis Vuitton embracing its heritage, read our Seed on The Art of Packing.

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