Bug's life: Ad uses insects to tout phone's eco creds

19.10.2011 Advertising : Denizen : Qualcomm

Los Angeles – West coast ad agency Denizen has created a commercial for technology company Qualcomm’s latest Smartphone.

The handset’s energy-efficient credentials are touted as it is charged up to full power by a variety of insects connected to miniature dynamos.

This is a beguiling commercial that carries the point that in the Turbulent Teens, brands must use efficiency to conserve the environment and give consumers peace of mind.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more