News

Bug's life: Ad uses insects to tout phone's eco creds

By Peter Firth and Sophie Walker 19.10.2011 Advertising : Denizen : Qualcomm

Los Angeles – West coast ad agency Denizen has created a commercial for technology company Qualcomm’s latest Smartphone.

The handset’s energy-efficient credentials are touted as it is charged up to full power by a variety of insects connected to miniature dynamos.

This is a beguiling commercial that carries the point that in the Turbulent Teens, brands must use efficiency to conserve the environment and give consumers peace of mind.

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