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Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...

Technology : Design : Advertising

News

Electrolux launches campaign based on Swedish culture and values

Multinational home appliance manufacturer Electrolux has launched a campaign celebrating core Swedish design values.

Home : Appliances : Advertising

News

Lotte turns chewing gum into a productivity tool with Shu-Chew Beats

Confectionery brand Lotte is repositioning chewing gum as a productivity tool with Shu-Chew Beats.

Advertising : Food : Health & Wellness

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.

Sustainability : Drink : Advertising

News

Saintly rebrands toilet hygiene with Renaissance-inspired identity

Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...

Design : Branding : Advertising

News

Sephora and Lady Gaga reframe beauty through belonging

Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.

Sephora : Beauty : Inclusivity

News

Canva’s Gampang di Canva campaign sees grandma drive small business success

Canva has launched its Gampang di Canva (Easy on Canva) campaign in Indonesia to support micro, small and medium-sized enterprises (MSMEs).

Design : Humour : Technology

News

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

Gaming : Advertising : Food & Drink

News

Stat: Brits Spend £439m a month to skip ads on top streaming platforms

UK consumers are spending more than £439m each month, over £4.8bn annually, on ad-free streaming, according to new data from finance comparison sit...

Media : Entertainment : Streaming

News

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.

Food : Advertising : Media

News

Liquid Death and Van Leeuwen launch hot fudge sundae flavoured water

In a bold crossover, water brand Liquid Death has teamed up with ice cream maker Van Leeuwen to launch a limited edition Hot Fudge Sundae Sparkling...

Food & Drink : Indulgence : Water

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

Food : Advertising : Nostalgia

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.

Society : Pop-culture & Media : Technology

News

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.

Beauty : Health : Wellness

Viewpoints

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

AI : Advertising : Society

News

Stat: Gen Z disrupt the purchase funnel model by putting trust first

According to the latest Edelman Trust Barometer, Gen Z aren’t following any of the regular steps listed in the sales funnel theory that starts with...

Finance : Advertising : Stat

News

Samsung is opening new eyes to smartphone innovations

With many mobile users staying loyal to one smartphone brand year after year, a new campaign from Samsung is looking to make people aware of new in...

Advertising : Technology : Mobile Phones

News

Fast food giants come together for charitable causes

Fast food giants McDonald's and Burger King are setting aside competition and joining forces for a worthy cause.

Food & Drink : Advertising : Media & Entertainment

News

This beauty campaign centres Indigeneity

Indigenous-owned beauty brand Cheekbone Beauty’s Right the Story campaign sets out to claim control of media narratives surrounding indigeneity.

Canada : Packaging : Beauty

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

News

Art museums are porn again

As global museums and cultural sites begin to welcome visitors back to their venues, adult media site Pornhub is connecting with audiences through ...

Media And Entertainment : Technology : Advertising

Viewpoints

We’re living in the age of the Meme Brand

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...

Branding : Advertising : Gen Z

News

H&M’s pride campaign unlocks LGBT+ history

The fashion retailer is highlighting the meaning behind the universal LGBT+ rainbow symbol through an awareness-building, history-led campaign.

Advertising : Intersectionality : Pride

News

BBC Radio 2 celebrates the role of radio in families

BBC Radio 2 has unveiled a campaign depicting its radio DJs as an extended member of British families, to show the vital role of radio during the p...

Meida : Radio : Entertainment

Markets

Adaptive Fashion Market

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a more inclusiv...

Fashion : Retail : Inclusivity

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