LS:N Global

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A tea brand satirising the end of the world

Creative agency Niiiiice is launching an irreverent new tea company offering herbal beverages for end-of-world scenarios.

Drink : Branding : Marketing

News

Volkswagen creates a sustainable browsing experience

To launch a new range of electric SUVs, Volkswagen has designed a low-impact website, Carbon-Neutral Net, as a way to reduce its digital carbon foo...

Automotive : Car : Mobility

News

Pornhub wants to make sustainability sexy

Pornhub is encouraging consumers to adopt more sustainable behaviour through its new Sexstainable campaign.

Advertising : Media And Entertainment : Technology

News

This judgement-free ad lightens up Veganuary

Vegan food delivery brand Allplants cuts some slack for those taking part in this year’s Veganuary.

Food And Drink : Advertising : Veganuary

News

Tony’s happy activism calls out cocoa slavery

For its latest campaign, Tony’s Chocolonely draws attention to the dark sides of the chocolate industry in a vibrant way.

Advertising : Food : Drink

News

Coca-Cola posits an optimistic new normal

Its latest campaign, Open Like Never Before, highlights the mindset shifts that have occurred during the pandemic, encouraging optimism for the fut...

Society : Campaign : Advertising

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

Retail : Covid-19 : Feedback Frontiers

News

Rebranding private banking for next-gen luxurians

FutureBrand has taken inspiration from family in its visual identity refresh for Coutts.

Finance : Branding : Luxury

News

Ikea promotes hidden purpose in US campaign

Ikea has launched a purpose-driven campaign, Why We Make, to draw attention to many of the company’s lesser-known initiatives.

Sustainability : Advertising : Branding

News

OkCupid taps into Indian Millennials’ new values

The dating app has revealed its first campaign in India, which reflects changing relationship preferences among the country’s Millennials.

Dating : Culture : Advertising

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

News

Thought-starter: Why are luxury brands investing in podcasts?

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

News

WeTransfer tells users to step away from technology

The file transfer company has released a digital platform and campaign entitled Please Leave.

Technology : Digital : Branding

News

Thought-starter: Is it time for brands to embrace their failures?

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways

Retail : Branding : Advertising

News

Carlsberg UK gets honest about its beer

The brewery brand has launched an honest consumer-facing campaign in a bid to redeem its flagship beer.

Drinks : Advertising : Branding

News

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.

Advertising : Food : KFC

News

Thought-starter: Should B2B branding be more human?

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...

Finance : Advertising : Branding

News

Thought-starter: How are consumers re-evaluating romantic love?

Foresight writer Holly Friend introduces the new tribe of consumers who are choosing to embrace singledom, polyamory and platonic love over traditi...

Travel : Home : Culture

News

Old Spice launches a dry shampoo for men

Male grooming brand Old Spice is diversifying into a traditionally female-dominated product category with the introduction of its first dry shampoo...

Beauty : Haircare : Advertising

News

Nordstrom focuses on luxury individualism

The luxury retailer’s latest campaign views the sector under a more human lens, highlighting the importance of being yourself.

Luxury : Fashion : Advertising

News

Expensify’s latest ad is an interactive music video

Rapper 2 Chainz’s latest music video doubles as a campaign for the expense management service.

Finance : Music : Advertising

News

A luggage campaign that champions ancestral travel

Luggage brand Tumi has enlisted Lenny and Zoë Kravitz to show how travel can reconnect us with our ancestry.

Travel : Culture : Advertising

Viewpoints

Why protein needs a New Masculinity rebranding

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein?

Food : Advertising : New Masculinity

News

The Campaign: The Everything by Kenzo

Luxury campaigns took a dramatic twist in 2018, with cinematic experiences dominating brand communications. In the spring, Tiffany & Co.’s, musical...

Luxury : Advertising : Film

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