Need to Know
07 : 08 : 20

London – Waugh Thistleton Architects' sustainable office block is based on the values of reduce, reuse and recycle with the aim of achieving zero-waste architecture.

Positioned alongside the Regent’s Canal, 6 Orsman Road utilises cross-laminated timber (CLT) and a steel frame, both of which are demountable meaning it can be remodelled or taken down with ease. In this way, the wall and floor elements can be adapted or relocated within the building to rearrange or create new internal spaces.

Throughout its construction, the architects also considered how the structure could be recycled at the end of its life, with the fixtures, cladding and decking all designed to be detachable. At a time when the future of physical workspaces remains uncertain, such adaptable, demountable designs point to a future of temporary and changeable offices.

Already, the increase in remote working is leading employers to reconsider the need for a permanent office space. In Pandemic Proof Properties, we explore the future of working from home, and how interiors may be redesigned to bolster wellbeing.

UK – Coca-Cola's latest campaign, Open Like Never Before, highlights the mindset shifts that have occurred during the pandemic, encouraging optimism for the future.

Featuring a poem written and recited by spoken word artist George The Poet, the campaign celebrates the sentiment of being open to change. Airing as a tv advert, the spot will also run across digital marketing in pubs and bars. The campaign marks a re-entry into public communications for the brand after a seven month hiatus taken to focus on charitable efforts.

‘The Open Like Never Before campaign is founded on the belief that we don’t just have to go back to normal following this huge change in everyone’s lives,' says Kris Robbens, marketing director for Coca-Cola Great Britain and Ireland. 'Instead, it’s our ambition to move forward and make the world not just different, but a better, more open place.'

Navigating global chaos has led brands to reimagine, reflect and future-fit strategies and messaging for a world within and working through Covid-19.

The use of technology and social media by children is causing anxiety among US parents, leading many to believe parenting is harder today than it was 20 years ago.

Research by Pew Research Center shows these feelings are particularly evident in parents of Generation Alpha; 71% of parents with a child under the age of 12 are at least somewhat concerned that their child might spend too much time in front of screens.

While many parents recognise an increase in their own digital usage, less than half (45%) say they know the appropriate amount of screen time for their child. Pew also reports that many parents still seek advice relating to children's device usage from others.

As parents navigate the online behaviour of their children, brands have an opportunity to support parents and families to live more mindful digital lives. For more, explore Teen Tech Welfare.