Car

Bentley Motors launches How do you Bentley? campaign for Gen B

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury : Mobility : Travel
Introducing Afeela, a car with a PlayStation controller as a steering wheel

News

Introducing Afeela, a car with a PlayStation controller as a steering wheel

At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.
Mobility : Technology : Design
New game challenges players to get hit by a self-driving car

News

New game challenges players to get hit by a self-driving car

Artist and game developer Tomo Kihara has teamed up with designer Daniel Coppen to develop a public game that invites participants to interact with...
Technology : AI : Mobility
Daihatsu’s mini-EV lets drivers customise cars with 3D-printed parts

News

Daihatsu’s mini-EV lets drivers customise cars with 3D-printed parts

A new concept car from Daihatsu Motor allows drivers to personalise the vehicle’s modular interior and exterior.
Mobility : Design : Technology
Audi test drives hotels as dealership destinations

News

Audi test drives hotels as dealership destinations

Car brand Audi is partnering with hotel chain 1 Hotels to offer test drives to guests while on holiday.
Retail : Travel : Hospitality
Volkswagen creates a sustainable browsing experience

News

Volkswagen creates a sustainable browsing experience

To launch a new range of electric SUVs, Volkswagen has designed a low-impact website, Carbon-Neutral Net, as a way to reduce its digital carbon foo...
Automotive : Car : Mobility
This campaign positions driving as a digital detox

News

This campaign positions driving as a digital detox

The ad by NZ Transport Agency wants consumers to see their cars as a safe haven from digital devices.
Automotive : Mobility : Health
Brands are exploring creative applications of safety sound technology

News

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential o...
Auto : Product Design : Technology
Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto : Product Design : Technology
5054 re-invents the car magazine

News

5054 re-invents the car magazine

London – A new magazine has developed an intellectual tone and aesthetic to discuss automotive culture.
Automotive : Design : Media
Buzzword branding

News

Buzzword branding

Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive : Advertising : The Sharing Economy
Catch a ride

Big Ideas

Catch a ride

Tel Aviv – Google’s Waze is set to trial a new car pooling feature in one of Israel’s most congested regions.
Google : RideWith : Carpooling
CES 2015: BMW introduces self-parking by smartwatch

News

CES 2015: BMW introduces self-parking by smartwatch

Las Vegas – BMW has developed the first car that can be parked using a smartwatch.
BMW : CES 2015 : Smartwatch
One-stop shop: The bar and trading post down under

News

One-stop shop: The bar and trading post down under

Melbourne – Inspired by the US trading posts of the past, where everything from milk to beaver pelts was on sale, the General Store & Co is a new A...
Convergence Retail : Melbourne : Symbiotic Branding
The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers : Age : Agelessness
CES: CES shows connected cars are a stone’s throw away

News

CES: CES shows connected cars are a stone’s throw away

Las Vegas – German car-maker Mercedes-Benz and smart watch start-up Pebble are planning a collaboration that will send road condition updates, soci...
CES : Mercedes-Benz : Pebble
Tokyo Motor Show 2013 preview

Big Ideas

Tokyo Motor Show 2013 preview

Renowned for its exciting future-facing concepts, the Tokyo Motor Show opens this week with all the key Japanese car brands plus a few European one...
Nissan : Two Seat : New Models
Intersect

Design Directions

Intersect

Car showrooms usually feel as if they are designed for machines rather than people. Chilly rooms and clinical design make visitors feel as welcome ...
Luxury Retail : Community : Car
2013 Frankfurt Motor Show Overview

Big Ideas

2013 Frankfurt Motor Show Overview

Frankfurt – Quality electric cars, more diversified product ranges and mainstream European brands seeking to move upmarket were three key themes at...
Automotive : Diversified Product Range : Upmarket
Car culture: Lexus opens first luxury store

News

Car culture: Lexus opens first luxury store

Tokyo – Luxury car brand Lexus has made its first foray into luxury retail with Intersect by Lexus. The space includes specially crafted products i...
Luxury Retail : Community : Car
Shanghai Motor Show 2013 Review

Big Ideas

Shanghai Motor Show 2013 Review

China overtook the US as the world’s largest vehicle market five years ago. In another five years it is set to become the biggest luxury car market...
Nissan : Mobiility : Motoring
Geneva Motor Show 2013 Review

Big Ideas

Geneva Motor Show 2013 Review

The Geneva Motor Show ended on 17 March after a mind-boggling 100-plus new launches. From limited-edition, production-ready super-cars to mass-prod...
Sports Car : Mobiility : Eco-car
Geneva Motor Show preview

Big Ideas

Geneva Motor Show preview

Arguably the world’s most influential motor show opens this week in Geneva, and promises super high-end limited-edition sports cars from Ferrari an...
Nissan : Geneva Motor Show : SUV
2013 International CES Review Part 1: Flexible Interfaces, Gen I and Self-Quant

Big Ideas

2013 International CES Review Part 1: Flexible Interfaces, Gen I and Self-Quant

Last week, thousands of exhibitors, start-up companies, industry analysts and journalists descended on Las Vegas for the 2013 International Consume...
Tactile : Innovation : Las Vegas
2013 International CES Preview

Big Ideas

2013 International CES Preview

International CES in Las Vegas is returning this year with a record amount of exhibit space. Through the noise of thousands of product launches and...
CES : Self-Drive : Self Quants
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