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Lyft offers discounted trips for voters
The ride-share company is demonstrating its commitment to democracy by offering voters across America a half-price trip to the polls during its ...
Advertising
:
Automotive
:
The Sharing Economy
News
Monki highlights the effects of social media on mental health
The H&M Group’s youth-focused fashion brand has launched a campaign to draw attention to the positive and negative sides of social media.
Fashion
:
Mental Health
:
Advertising
News
This campaign promotes wool in a synthetic future
Sydney – The Woolmark Company has launched a campaign to raise awareness of the performance benefits of Australian Merino wool.
Fashion
:
Materials
:
Advertising
Markets
Money Market: Generation Z
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.
Finance
:
Generation Z
:
Youth
Macro Trends
Morality Recoded
Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...
Technology
:
Retail
:
Mobility
News
A home assistant for audiophiles, sleeping spots for workers
Apple campaign focuses on audiophilia, Lego pledges to use sustainable plastic, Google algorithms could help save lives.
Health
:
Hospitality
:
Advertising
News
Nike rejoices in Londoners, The James Hotels fosters spiritual wellbeing
Tay Spirits resurrects a traditional French brandy, Tesla reaches the masses through Home Depot collaboration, the smart clothing market is growing.
Retail
:
Hospitality
:
Travel
News
Nissan creates a sound identity for electric cars and other stories
In today’s daily digest: Ikea ads focus on the mundane, an artificially intelligent nutritionist, Russian retailer KM20 focuses on experiential sho...
Retail
:
Health & Wellness
:
Auto
News
Acne Studios’ modern family and other stories
In today’s daily digest: LinkedIn launches a mentorship programme, Audioburst personalises podcasts, discounted groceries on the decline and other ...
Fashion
:
Advertising
:
Digital
News
The Perfect V elevates the vagina and other stories
In today’s daily digest: Babies R Us wants to be parents’ friend, Wattpad creates multimedia novels, women prefer masculine scents and other top st...
Beauty
:
Advertising
:
Digital
News
New SYOSS ad takes a fresh approach to haircare branding
Switzerland – The film, The Thief, describes the commute as a stealer of time.
Beauty
:
Advertising
:
Branding
Macro Trends
The American Middle
The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...
Culture
:
Advertising
:
Retail
News
Real-time rendering
San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.
Chevrolet
:
Advertising
:
Gen Viz
News
Virtually pointless
Dubai – Travel agency Dnata’s latest campaign satirises the concept of taking a virtual holiday.
Dnata
:
Virtual Reality
:
Travel
News
Call to arms
Fort Smith, Arkansas – Bayer Aspirin has released The HeroSmiths, a new campaign that appeals to people with the most common surname in the US.
Bayer Aspirin
:
Health
:
Post-pharmacy Brands
News
Sporting dystopias
Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.
Adidas
:
Advertising
:
The Dislocated World
News
Fair share
Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions of the sharing economy.
The Sharing Economy
:
Advertising
:
Coop
News
Millennial money
Canada – Investment management platform Wealthsimple’s new advert shows Millennials how easy it is to start investing.
Wealthsimple
:
Mad World
:
Millennials
News
Diamond couples
US – A new campaign by the Diamond Producers Association taps into Millennials’ disinterest in conventional marriage.
New Millennials
:
Real Is Rare
:
Diamond Producers Association
Viewpoints
Brexit: Partisan Brands
While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit
:
Brandstanding
:
New Bricolage Living
News
Behind the curtain
Copenhagen – The Royal Danish Theatre reveals its inner sanctums in a new campaign by agency Wichmann/Schmidt.
Odyssey Of Creation
:
Wichmann/ Schmidt
:
Show Your Working
News
Olympic ambitions
Global – The teen stars of this year’s Winter Youth Olympic Games face their inner demons in Samsung’s latest campaign.
Samsung
:
Teen
:
Gen Viz
News
Data models
Milan – United Colors of Benetton has used an algorithm to create the faces of its latest worldwide advertising campaign.
United Colors Of Benetton
:
180 Amsterdam
:
Ethnic Diversity
News
Bring it to life
Global – Crayola has teamed up with superstar vlogger Zach King to launch its DIY stop-motion software.
Crayola
:
Zach King
:
Stop-motion
News
Lichtenstein in Lebanon
Beirut – Aïzone has been given the pop art treatment for its autumn/winter 2015 campaign featuring primary colours and cartoonish forms.
Advertising
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Flatforms
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Sagmeister & Walsh
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