New Millennials

Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...
India : Indian Wedding : Wedding Ceremony
Coachella Fatigue

Viewpoints

Coachella Fatigue

Market saturation, solo tours and an audience craving community over selfies have turned the hottest music festival lukewarm, says cultural insight...
Coachella : Festival : Entertainment
Stat: Young Americans are working a second job to reach home ownership

News

Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...
Finance : Workplace : Youth
Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
Modern Marriage

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...
Marriage : Sustainability : Youth
Gen Z and Luxury’s Future: FT Business of Luxury 2023

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...
Luxury : Gen Z : Youth
Shop the ship

Big Ideas

Shop the ship

Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.
Gilt.com : Celebrity Reflection : Celebrity Silhouette
Diamond couples

News

Diamond couples

US – A new campaign by the Diamond Producers Association taps into Millennials’ disinterest in conventional marriage.
New Millennials : Real Is Rare : Diamond Producers Association
Mark Rowe: easyJet

Viewpoints

Mark Rowe: easyJet

Mark Rowe, business marketing manager at easyJet, on using seamless technology to meet Millennial demands.
Easyjet : New Bricolage Living : New Millennials
Getting real

Big Ideas

Getting real

Global – Weary of having to live up to idealised versions of themselves, Generation D and Millennials are creating private profiles on Instagram.
Instagram : Social Media : Finstagram
Be Amused

News

Be Amused

London – i.D magazine has launched Amuse, a new luxury lifestyle channel aimed at digitally networked Millennial luxurians.
Amuse : Vice Media : Online Platform
Young consumers continually switch digital media

Big Ideas

Young consumers continually switch digital media

Young consumers continually switch digital media
Mobile : Digital Immigrants : Innerscope Research
Millennials want tailoring and tech in new cars

Big Ideas

Millennials want tailoring and tech in new cars

Millennials want tailoring and tech in new cars
Automotive : Europeans : Hands-Free
The New Sublimity

Macro Trends

The New Sublimity

Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.
Stuffocation : Spiritualism : Sublime
Aric Chen : A design blueprint for an evolving city

Viewpoints

Aric Chen : A design blueprint for an evolving city

Beijing Design Week creative director Aric Chen talks about a design blueprint for an evolving city. 
Aric Chen : New Millennials : Beijing Design Week
Bob's Your Uncle: A wine in a beer bottle

News

Bob's Your Uncle: A wine in a beer bottle

Bob’s Your Uncle: A wine in a beer bottle
Wine : South Africa : New Millennials
Pulp fiction: Wine label drops a bombshell

News

Pulp fiction: Wine label drops a bombshell

Pulp fiction: Wine label drops a bombshell
Wine : USA : Beverages
Bleisure Update

Markets

Bleisure Update

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Bleisure : The Body Shop : Flexistentialists
Scott Galloway : Mobile luxury for New Millennials

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials. 
L2 : Scott Galloway : New Millennials
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
Food Shopping Survey UK

Markets

Food Shopping Survey UK

As the recession bottoms out, UK consumers are rewriting the rules of their weekly shop; no-frills purchases and own-label brands are all making a ...
Food Shopping : Recession : Social Consumers
For New Millennials in India, an independent outlook

Big Ideas

For New Millennials in India, an independent outlook

For New Millennials in India, an independent outlook
Advertising : Real-Life : Bollywood
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
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