Moscow – Renowned for introducing international designers such as Raf Simons and Yeezy to Russian luxury consumers, boutique store Kuznetsky Most 20 (KM20) is moving into a new building and expanding its offering.
The store is partnering with 14 brands and designers including Gosha Rubchinskiy and Off-White’s Virgil Abloh to launch a new capsule collection each week until the end of 2017. The Collaboration Festival initiative will feature installations themed around the collections and KM20 will commission the designers to create customised wooden pallets that will be displayed as artworks around the space.
KM20 will also use the space to host temporary art exhibitions, product launches and parties to promote Russia’s underground fashion scene. See our Emerging Youth Market for more insights into young consumers in Russia.