Transmedia

Freddie Powell: Advertising for the internet

Viewpoints

Freddie Powell: Advertising for the internet

Film advertising is very much alive, says Freddie Powell, creative director at Wieden + Kennedy.

DandAD : Weiden + Kennedy : Online Advertising

Reading on location

News

Reading on location

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.

FCB : Marcelo Rubens Paiva : Trip Book Smiles

Self-help in style

News

Self-help in style

London – Fashion photographer Rory DCS has released a visual self-help book, a collection of insights presented in a light-hearted volume of images.

Rory DCS : Visual Self-Help Vol.-1 : Transmedia Futures

News

Endless road

London – Honda’s latest advertisement goes on forever, in a good way.

Honda : Endless Road : The Immortal Brand

How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.

Television : Emerging Families : Traditional Families

Design Directions

Google Cube

As media adjusts to consumers that are used to having things their own way, some film-makers are reconsidering this model and giving viewers grea...

Google Cube : Semi Permanent : Transmedia

Transmedia Music Videos

Micro Trends

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology ...

Music : Video : Experiential

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Debbi Evans : Media for interested women

Viewpoints

Debbi Evans : Media for interested women

Libertine founder Debbi Evans talks about creating media for interested women.

Libertine : Women's Magazines : Transmedia

Animal magic: App brings wildlife to your iPad

News

Animal magic: App brings wildlife to your iPad

International – Nature conservation organisation WWF has created an interactive app that brings users closer to elephants, whales, rhinos and other...

Sustainability : Habitats : Endangered Species

Breathing space: Ikea ad puts the record straight

News

Breathing space: Ikea ad puts the record straight

International – Swedish super-brand Ikea has created a series of advertisements featuring the stories of individuals to promote its product range.

Furniture : Transmedia Futures : Transmedia

Clouds Over Cuba

Design Directions

Clouds Over Cuba

There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...

Mobile : Smartphone : Transmedia

Read this: If LS:N Global madeÉ a consumer publication

News

Read this: If LS:N Global madeÉ a consumer publication

Read this: If LS:N Global madeÉ a consumer publication

LS:N Global : Consumer Media : The Gourmand

Anti-drugs war film bridges generation gap online

Big Ideas

Anti-drugs war film bridges generation gap online

Anti-drugs war film bridges generation gap online

Richard Branson : War On Drugs : Drugs

Story time: Consumer Futures Forum looks ahead

News

Story time: Consumer Futures Forum looks ahead

Story time: Consumer Futures Forum looks ahead

Pentagram : Transmedia Storytelling : FreshNetworks

Roll on: website creates visual narrative with scrolling

News

Roll on: website creates visual narrative with scrolling

Roll on: website creates visual narrative with scrolling

Content : Visual : Marketing

People power: The Consumer Futures Forum is nigh

News

People power: The Consumer Futures Forum is nigh

People power: The Consumer Futures Forum is nigh

Consumers : Dalziel + Pow : Consumer Futures Forum

Faction Marketing

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

Design Directions

Social Samba

Transmedia storytelling has become the buzz phrase in the entertainment industry. Companies are rushing to introduce multi-channel, interactive soc...

Entertainment : California : Start-up

Design Directions

Electric City

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...

Advertising : Reliance Entertainment : Playtone

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

One direction: Rapper unveils exclusive single

News

One direction: Rapper unveils exclusive single

One direction: Rapper unveils exclusive single

Future Of Music : Transmedia : Facebook

Animal perspective: Film shows the bear facts

News

Animal perspective: Film shows the bear facts

Utah – Canada’s public film producer and distributor the National Film Board of Canada (NFB) has released Bear 71, an interactive documentary that ...

Interactive : Installation : Augmented Reality

Tweet yourself: KLM stands out from the crowd

News

Tweet yourself: KLM stands out from the crowd

Tweet yourself: KLM stands out from the crowd

Advertising : Airline : KLM

City pursuit: Treasure Hunt lifts Melbourne

News

City pursuit: Treasure Hunt lifts Melbourne

City pursuit: Treasure Hunt lifts Melbourne

Transmedia : Convival : Treasure Hunt

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