Read this: If LS:N Global madeÉ a consumer publication

Our printed publication would naturally report on the most innovative and inspiring trends and ideas, as seen in new food journal The Gourmand, which covered crocodile farming in its launch issue.

An iPad version of the publication would be built by mobile-first agency Somewhat. Rather than simply being a digital version of the printed publication, however, the app would make use of the tablet’s digital interface, with interactive content and moving images, as pioneered by Post magazine.

An online home for LS:N Global’s publication would be Netstalgic and designed by OK Focus. Scrolling through the site would animate the imagery, as in the great example of Pitchfork’s Bat for Lashes album.

While LS:N Global’s output would be creatively coherent, it would be tailored for the medium. Augmented reality would blend the physical and digital, in a similar way to Alfred Dunhill’s campaign catalogue. While all mediums would work independently, they would also work together.

If LS:N Global made… 2012 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that are most relevant for consumers in 2013.