London – Luxury menswear company Alfred Dunhill is using Aurasma technology to bring its autumn/winter Voice campaign to life through smartphone and tablet devices.

Readers can download the Aurasma app, then view the images from the campaign catalogue using their devices. The pictures become animated as the high-achieving men profiled give short monologues.

For more about how the ways in which we consume media will change amid the rise of augmented reality technology, read our Future Media Landscapes macro trend.

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