One direction: Rapper unveils exclusive single

People who want to hear the track download an app, after which they will be placed in a queue. A message is then sent to the email address that is linked to their Facebook account and they can play the song – but only once.

The app allows other people to see where the song has been listened to in the world, where it is being played at a particular moment, and how far it has spread across the globe.

This is a great way of revaluing music. In a world in which music is arguably over-accessible, this campaign creates a sense of exclusivity, and mimics the idea of people passing a physical record on to each other.

For more on where the music industry is headed, see our Future of Music: 10 Trends macrotrend.