What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Tweet yourself: KLM stands out from the crowd
Amsterdam – Dutch airline KLM has launched a real-life Twitter campaign, creating a bespoke advertisement for its followers on the micro blogging site.
A bird’s eye view was taken of a live video feed of 140 people holding up letters. When people asked a question through Twitter, citing ‘@KLM’ in the message, the crowd re-arranged itself into a response.
This is a well-executed transmedia campaign that conveys a personalised message to each customer or follower. For more on how transmedia will transform the way messages are relayed to consumers, read our Future Media Landscapes macro trend.
Most Recent
1
The State of Luxury: Australia:
Emerging from the pandemic relatively unscathed, Australia’s luxury market...
2
Post-conscious Travel:
Sustainable travel has been bastardised. A new wave of innovators are...
3
Five pioneers promoting cause-driven retail:
In 2021, retail is about much more than acquisition and profit – for these...
4
Hacking the senses will redefine self-care:
Charles Spence, a world expert in multi-sensory perception, highlights how...
5
Gen Z audiences are rewriting entertainment:
Aron Levitz, head of Wattpad Studios, explains how the storytelling app is...
6
Adaptive Fashion Market:
Fashion brands are addressing the sector’s ableist design history, tackling...
7
The Urgent Company accelerates sustainability:
Industrialised food systems are broken. Paul Kollesoff, co-founder of The...
8
Connective Audio:
To make up for a lack of in-person interactions, consumers are turning to...
9
Inter-Covid Roadmap 2021:
With the Covid-19 vaccine rollout offering a chance to rebuild our societies...
10
Five minds changing luxury fashion perspectives:
Around the world, a series of individuals are driving new directions for...
11
China Green Retail Market:
Propelled by the impact of the pandemic and shifting mindsets of Millennial...
12
It’s time for a regenerative travel revolution:
Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative...
13
Five beauty disruptors on the rise:
From empowerment glitter to egg-cloned vegan skincare, discover the new...
14
The future according to: Sam Moyo:
From launching a sober rave movement to coaching businesses on mysticism,...
15