Tweet yourself: KLM stands out from the crowd

02.10.2011 Advertising : Airline : KLM

Amsterdam – Dutch airline KLM has launched a real-life Twitter campaign, creating a bespoke advertisement for its followers on the micro blogging site.

A bird’s eye view was taken of a live video feed of 140 people holding up letters. When people asked a question through Twitter, citing ‘@KLM’ in the message, the crowd re-arranged itself into a response.

This is a well-executed transmedia campaign that conveys a personalised message to each customer or follower. For more on how transmedia will transform the way messages are relayed to consumers, read our Future Media Landscapes macro trend.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more