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Tweet yourself: KLM stands out from the crowd

By Peter Firth and Sophie Walker 02.10.2011 Advertising : Airline : KLM

Amsterdam – Dutch airline KLM has launched a real-life Twitter campaign, creating a bespoke advertisement for its followers on the micro blogging site.

A bird’s eye view was taken of a live video feed of 140 people holding up letters. When people asked a question through Twitter, citing ‘@KLM’ in the message, the crowd re-arranged itself into a response.

This is a well-executed transmedia campaign that conveys a personalised message to each customer or follower. For more on how transmedia will transform the way messages are relayed to consumers, read our Future Media Landscapes macro trend.

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