Electric City

09 : 08 : 2012 Advertising : Reliance Entertainment : Playtone

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are still too many jarring web advertisements that are in the form of pop-up, interruption ads. How can web advertisements be more like the web, and less like tv?

Electric City

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