Animal perspective: Film shows the bear facts

29 : 01 : 2012 Interactive : Installation : Augmented Reality

Utah – Canada’s public film producer and distributor the National Film Board of Canada (NFB) has released Bear 71, an interactive documentary that gives the viewer an insight into a bear’s life from the perspective of the bear.

The project uses augmented reality in an interactive installation at the Utah Museum of Contemporary Art.

This is a highly interactive transmedia project. Transmedia is explored in more detail in our Future Media Landscapes macrotrend.

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