Honda

Extreme funding

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.
The Times : Backlash Brands : Advertising
CES 2017: Top five innovations

News

CES 2017: Top five innovations

Las Vegas – At the 50th edition of CES the industry presented a more mature approach to technology.
CES 2017 : CES Show : CES International
CES 2017: An emotional engine

News

CES 2017: An emotional engine

Las Vegas – Honda unveiled its concept car, the NeuV, which will come equipped with an emotion engine.
Honda : The E-motional Economy : CES 2017
CES 2017 Review: Part 1

Big Ideas

CES 2017 Review: Part 1

Now in its 50th year, CES attracted almost 4,000 exhibitors to Las Vegas who presented the latest in technology, from far-reaching concept ca...
CES 2017 : Amazon Alexa : Consumer Electronics Show
Show on the road

News

Show on the road

UK – Honda has collaborated with Map on a vision that examines how autonomous vehicles might shape the future travel experience.
Honda : Map : The Great Journey
The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Cannes Lions 2015 Preview

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...
Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015
Dare to be dull: Why boring is best

Viewpoints

Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.
Frustration Marketing : Honda : Leica
Endless road

News

Endless road

London – Honda’s latest advertisement goes on forever, in a good way.
Honda : Endless Road : The Immortal Brand
Split personality: Honda’s interactive ad for the Civic Type R

News

Split personality: Honda’s interactive ad for the Civic Type R

London – Honda is showing the dark side of its new Civic Type R with an interactive YouTube video that conveys the two sides of the company’s lates...
Honda Civic Type R : Weiden + Kennedy London : The Polarity Paradox
Tokyo Motor Show 2013 Review

Big Ideas

Tokyo Motor Show 2013 Review

Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...
Cars : Gordon Murray Design : Daihatsu
Tokyo Motor Show 2013 preview

Big Ideas

Tokyo Motor Show 2013 preview

Renowned for its exciting future-facing concepts, the Tokyo Motor Show opens this week with all the key Japanese car brands plus a few European one...
Nissan : Two Seat : New Models
Snapchat Marketing

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...
Twitter : Acura : MTV UK
Seeing is believing: Honda ad plays with reality

News

Seeing is believing: Honda ad plays with reality

London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.
Surrealism : Advert : Campaign
Honda campaigns to save drive-in cinemas in US

Big Ideas

Honda campaigns to save drive-in cinemas in US

Honda campaigns to save drive-in cinemas in US
Cars : Project Drive In : Drive In Cinema
Big Friendly Data

Micro Trends

Big Friendly Data

In response to public demand for intuitive graphics and inspiring visuals, brands and organisations are becoming increasingly creative with data re...
Data : Digital : Design
Fit She's car marks Honda drive to attract women

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women
Automotive : Automobile : UV
Electro Luxe Motors

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...
Efficiency : Green : Sustainable
New Bikers

Communities

New Bikers

Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia : Rockers : Gentlemen Motorbike Coalition
Detroit Auto Show 2012 Preview

Big Ideas

Detroit Auto Show 2012 Preview

Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...
Cars : Automobile : Supercars
Tokyo Motor Show 2011 review

Big Ideas

Tokyo Motor Show 2011 review

Tokyo was reaffirmed as one of the leading international motor shows in 2011 with 53 world premiere models and visitor attendance up by 37% compare...
Cars : Automobile : Japan
Tokyo Motor Show Preview

Big Ideas

Tokyo Motor Show Preview

The most conceptually focused of all motorshows starts next week – December 2 – promising near, mid-term and far future efficient technology and co...
Nissan : Q-concept : Micro Mobility
Life experiment: Honda takes you into the unknown

News

Life experiment: Honda takes you into the unknown

Life experiment: Honda takes you into the unknown
Honda : The Experiment : Re-enlightenment Rising
India set for explosive growth in super-rich

Big Ideas

India set for explosive growth in super-rich

India set for explosive growth in super-rich
Cars : Knight Frank : Crisil
Honda puts British craftsmen in the picture

Big Ideas

Honda puts British craftsmen in the picture

Honda puts British craftsmen in the picture
Cars : Green : Steve Kirk
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