Life experiment: Honda takes you into the unknown

27 : 11 : 2011 Honda : The Experiment : Re-enlightenment Rising

London – As part of Honda’s 2012 Civic campaign, ad agency Wieden + Kennedy London has created an interactive game in collaboration with production company B-Reel.

The Experiment, by Honda The Experiment, by Honda
The Experiment, by Honda The Experiment, by Honda
The Experiment, by Honda The Experiment, by Honda

The physics-based game, called The Experiment, asks players to move a set of pop-up windows around the screen until the correct sequence is achieved, while each video window interacts with those around it to create hundreds of combinations.

The campaign centres on the theme of venturing into the unknown, with users encouraged to create their own chain reaction after completing all six levels.

This is a fun way to gamify a digital campaign. For more about the future of gaming, read our Ubiquitous Gaming Culture macrotrend.

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